Mini Content Marketing comparison of websites for carto.com

splunk.com

76%
Change competitor

arcgis.com

25%
Change competitor

dellemc.com

24%
Change competitor

carto.com

21%

ansible.com

15%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric carto.com splunk.com arcgis.com ansible.com dellemc.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric carto.com splunk.com arcgis.com ansible.com dellemc.com
Number of Referring Backlinks (Content Popularity) (day) 1,784,035 919,237 48,114,616 1,512,783 32,871,057
Number of Referring Domains (Content Popularity) (day) 17,097 12,066 63,582 10,724 19,043
Number of URLs found in the index (day) 378,182 1,799,473 1,591,685 110,269 1,424,752
Number of IPs that refer to domain (day) 13,192 9,150 43,026 8,668 14,487
Number of subnets that refer to domain (day) 9,884 7,227 27,669 6,858 11,369
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 277 97 1,103 62 195
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,216 897 1,320,236 1,248 1,533
Number of governmental and .gov - related domains that refer to domain (day) 119 14 1,932 11 13
Number of government and .gov - related external backlinks that link to domain (day) 7,956 199 4,773,292 29 300
The exact number of educational domains that refer to domain (day) 187 71 739 37 125
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1,626 652 527,007 216 887
The exact number of government domains that refer to domain (day) 48 10 1,205 4 8
The exact number of government links that refer to domain (day) 731 125 3,647,016 15 20
Average number of outgoing links to unique domains for that domain (day) 3 1 1 1 0
The number of outgoing links for this domain (day) 4 1 4 9 3
Average number of internal links for domain (day) 21 63 25 47 19
Link Strength of Referring Domains (Content Popularity) (day) 56 53 64 53 63
Authority of Referring Domains (Content Popularity) (day) 36 33 68 42 75
TrustMetric value for domain (day) - Majestic metric 36 33 68 42 75

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
CARTO — Location Intelligence Software
Desktop speed score 53
Mobile speed score 60
Mobile usability score 100
Number of all page resources 133
Number of static page resources 107
Number of JS page resources 48
Number of styles (CSS) page resources 4
Total request weight 23 kb
HTML response weight 100 kb
CSS response weight 423 kb
Images response weight 1627 kb
JS response weight 5728 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://public.carto.com/api/v1/map/named/tpl_4af47f4b_cdf4_4b7a_9636_9e9ba80b35c8/jsonp?config=%7B%7D&callback=_cdbct_3096774266_2
https://public.carto.com/api/v1/map/named/tpl_4af47f4b_cdf4_4b7a_9636_9e9ba80b35c8/jsonp?lzma=3YCAiICWjICAgICAgIC9CAjntIUbMkyt4S6xq5e9KCiZiA%2Fk16XZNpEjL0UplWZ1Q%2F1d7Fye2NPgniOX6CgsAt7%2BHcooKUp7zxNcHAQxjE7ghggv7SVsQbnZXBhBr%2FRuhfbwP5JLM2%2BufPJ6jl%2FEut4P04l9cVVykvv7nu6%2FK%2BRhABGpiBNtPKnFb%2FaMsz0KNrI3d81IoftK44mZ9GPXpTIyM7SninR4GWJPX0tRqUGN92OclZLQKhGh%2Fkg6i1z%2BBTvL0JHVRQ8qqYw3Bkl7G6doLiv7UZTp66qE0VDBY%2FGwiTYRUzZbJhKoYrMFsJpjuPlV0QT5k%2BgNCIdZki3Dx2Qfbi9o1HYyKubxBo443cpMzDVMxNhrjPjZKTNN6KN9ImSR1QTWMqz25fw1q%2B7zjhfEWtL1QyNmNG7yhdoE%2F%2FAeOe2cfcHjkbxbkiBYKjfFGMibmLCF21CkHvDBM%2BAuY3qdJg63jwD3CbYjv%2F5%2FtfqjpKe33yxNgIgAKGM3vwvq5%2FtM1wSFB5GpxXfLWPq91bS9y%2FreRvOKOehBtfAM%2Bmic6JHLHuTiVrETs0sN%2Ba2uHZj45zUyx3eVhc5wQf6xAjwnTgD7j8ccxN9LiKfWgi7qvVCk0KoS3x1H7GEqAtxTiw29itZYOlAkKrgadQLRxWEJTezMTXt830w6GncKHWv%2FfiDOF4SIq38HHLo2%2BcBHb%2F8XBV3K%2Bwu4aAUk0Yt4YupL8pc6bf%2FWeDbdARVLzmQIBLI%2FhGE6H%2ByS8eNcVu8LBo4oG1kr7IYtEN4e3pybsuqUMdKnqcvCMX6j8wXAngXrvRGdy5%2FiiwFg4GGtEq7JlKAVXz7wVHTWRVAPaiuFBxxjUz736xg2DgLzlGRd%2BOgZD3Ir5gyZznBhKxqHYF86KfCbxq3D2Q562x5%2BDr8yZP2aSVkBaRFNNvKWG9EJf%2BFtchrc1Jw54GqpzP9ZaNUtjKPOQXsAeDBMUYzorzpWZX9wlzz%2FHl00xx7FQXLJZVEkhSK%2FOeyMmV%2B899bMzIMb5jvhesDWktNgf92glaMfk0dUjw7O0juqGmEHohXs23tAM3w1rM6ZIxDDilKE%2BQJy9EmGKqODuMZjYoLbqNtFYQXRLBUcSknoC%2Fv4zvDC8tl5YQPokqnZ%2B6nxgVBZ9yo3YrKwlZ8Mk3gPJWAHsZMRS95S3EGgXsZJo%2FiS2eRJDlhWfrp36pwud24ADcKd1MjZVPCSEVS69KdBmLOjASDvrtjL%2FOKJBhG5zMNm4cLGpF6eoszb%2FikirffcJX8DSukdjPJeIF8%2F%2Bs%2B69SJs3pbqgIo4RRc22jlNTO68NexeeADiyaOMvNg2m2poJwoFce7x4P8uSRXTHH9Po6PU&callback=_cdbc_1793299447_1
https://js.hs-scripts.com/474999.js
Cache (mobile) by setting expiry date for
https://public.carto.com/api/v1/map/named/tpl_4af47f4b_cdf4_4b7a_9636_9e9ba80b35c8/jsonp?config=%7B%7D&callback=_cdbct_3096774266_2
https://public.carto.com/api/v1/map/named/tpl_4af47f4b_cdf4_4b7a_9636_9e9ba80b35c8/jsonp?lzma=3YCAiICWjICAgICAgIC9CAjntIUbMkyt4S6xq5e9KCiZiA%2Fk16XZNpEjL0UplWZ1Q%2F1d7Fye2NPgniOX6CgsAt7%2BHcooKUp7zxNcHAQxjE7ghggv7SVsQbnZXBhBr%2FRuhfbwP5JLM2%2BufPJ6jl%2FEut4P04l9cVVykvv7nu6%2FK%2BRhABGpiBNtPKnFb%2FaMsz0KNrI3d81IoftK44mZ9GPXpTIyM7SninR4GWJPX0tRqUGN92OclZLQKhGh%2Fkg6i1z%2BBTvL0JHVRQ8qqYw3Bkl7G6doLiv7UZTp66qE0VDBY%2FGwiTYRUzZbJhKoYrMFsJpjuPlV0QT5k%2BgNCIdZki3Dx2Qfbi9o1HYyKubxBo443cpMzDVMxNhrjPjZKTNN6KN9ImSR1QTWMqz25fw1q%2B7zjhfEWtL1QyNmNG7yhdoE%2F%2FAeOe2cfcHjkbxbkiBYKjfFGMibmLCF21CkHvDBM%2BAuY3qdJg63jwD3CbYjv%2F5%2FtfqjpKe33yxNgIgAKGM3vwvq5%2FtM1wSFB5GpxXfLWPq91bS9y%2FreRvOKOehBtfAM%2Bmic6JHLHuTiVrETs0sN%2Ba2uHZj45zUyx3eVhc5wQf6xAjwnTgD7j8ccxN9LiKfWgi7qvVCk0KoS3x1H7GEqAtxTiw29itZYOlAkKrgadQLRxWEJTezMTXt830w6GncKHWv%2FfiDOF4SIq38HHLo2%2BcBHb%2F8XBV3K%2Bwu4aAUk0Yt4YupL8pc6bf%2FWeDbdARVLzmQIBLI%2FhGE6H%2ByS8eNcVu8LBo4oG1kr7IYtEN4e3pybsuqUMdKnqcvCMX6j8wXAngXrvRGdy5%2FiiwFg4GGtEq7JlKAVXz7wVHTWRVAPaiuFBxxjUz736xg2DgLzlGRd%2BOgZD3Ir5gyZznBhKxqHYF86KfCbxq3D2Q562x5%2BDr8yZP2aSVkBaRFNNvKWG9EJf%2BFtchrc1Jw54GqpzP9ZaNUtjKPOQXsAeDBMUYzorzpWZX9wlzz%2FHl00xx7FQXLJZVEkhSK%2FOeyMmV%2B899bMzIMb5jvhesDWktNgf92glaMfk0dUjw7O0juqGmEHohXs23tAM3w1rM6ZIxDDilKE%2BQJy9EmGKqODuMZjYoLbqNtFYQXRLBUcSknoC%2Fv4zvDC8tl5YQPokqnZ%2B6nxgVBZ9yo3YrKwlZ8Mk3gPJWAHsZMRS95S3EGgXsZJo%2FiS2eRJDlhWfrp36pwud24ADcKd1MjZVPCSEVS69KdBmLOjASDvrtjL%2FOKJBhG5zMNm4cLGpF6eoszb%2FikirffcJX8DSukdjPJeIF8%2F%2Bs%2B69SJs3pbqgIo4RRc22jlNTO68NexeeADiyaOMvNg2m2poJwoFce7x4P8uSRXTHH9Po6PU&callback=_cdbc_1793299447_1
https://js.hs-scripts.com/474999.js
Minify JavaScript files (desktop)
https://cdn.jsdelivr.net/npm/mozilla-doc-cookies@1.0.3/docCookies.js - 368B (32%)
Minify JavaScript files (mobile)
https://cdn.jsdelivr.net/npm/mozilla-doc-cookies@1.0.3/docCookies.js - 368B (32%)
Optimize image files (desktop)
https://images.ctfassets.net/xts27qnup0jr/5Rn0emXP0sywK8Uoqw0EIE/8736b4ad09cc0a3228f6367488b4dc1d/territory.jpg - 199.9KiB (69%)
https://images.ctfassets.net/xts27qnup0jr/4u8WBqfAvSA8OqGEIcSkWC/be30df3ed0ab109aba5e8f5bf7a1dc6d/mobility.jpg - 196.1KiB (74%)
https://images.ctfassets.net/xts27qnup0jr/WxJMDUpGgww6wOksYCg8C/0b35461384a590ce246b74582bad9c45/logistic.jpg - 146.7KiB (66%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 704.
  • The competing domain ansible.com has achieved a score of 498

Content

  • The word or combination of words with the lowest median result regarding the frequency is profile contact (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is video.
  • Competitor splunk.com has achieved a value of 125 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • Competitor splunk.com has reached a value of 1 for the metric: "Number of outgoing links".
  • Competitor splunk.com has achieved a value of 63 for the metric:"Average number of internal links".

Social media

  • A link to Twitter was found on the main domain.
  • 100% of this group of domains has a Facebook account.
  • 100% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Google+ account.
  • The number of Twitter tweets belonging to the main domain tweet account is 8312 (since the last update).

Seo

  • In the search engine rankings below, the average position for the competitor dellemc.com is: 54.
  • The competitor arcgis.com should get at least 1257 visitors from the search engine per month.
  • The best position ever found for the main domain was 17 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 77744 in our rankings.

Server

  • It would be an advantage to compress the image at the competitor splunk.com website: https://www.splunk.com/content/dam/splunk2/images/spotlight/spot-light-promo-cloud-on-AWS.jpg in order to 29.8KiB kb.
  • The version for smartphones and tablets of the competitor splunk.com has achieved 99 points for user-experience (how user-friendly a website is).
  • The desktop version of the main domain received an Insights value of 53 for the performance.
  • The total amount of the website requests on the main domain was calculated at 23 kb.
  • Graphic files (on the homepage of the main domain) have a size of 1627 kb.