Mini Content Marketing comparison of websites for carsons.com
zappos.com
nordstromrack.com
bonton.com
carsons.com
herbergers.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | carsons.com | zappos.com | herbergers.com | bonton.com | nordstromrack.com | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | 1590 | x | |
Instagram followers | x | x | x | 7118 | x | |
Instagram following (account is following) | x | x | x | 221 | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | x | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | carsons.com | zappos.com | herbergers.com | bonton.com | nordstromrack.com |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 17,097 | 7,840,497 | 45,368 | 1,460,580 | 8,813,950 |
Number of Referring Domains (Content Popularity) (day) | 1,259 | 42,095 | 1,024 | 4,378 | 8,963 |
Number of URLs found in the index (day) | 58,357 | 8,132,470 | 64,132 | 90,122 | 1,644,102 |
Number of IPs that refer to domain (day) | 821 | 27,528 | 610 | 3,061 | 5,523 |
Number of subnets that refer to domain (day) | 719 | 17,113 | 549 | 2,555 | 3,857 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 6 | 115 | 4 | 25 | 7 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 8 | 679 | 5 | 7,735 | 16 |
Number of governmental and .gov - related domains that refer to domain (day) | x | 10 | 1 | 4 | 2 |
Number of government and .gov - related external backlinks that link to domain (day) | x | 30 | 3 | 40 | 1,370,361 |
The exact number of educational domains that refer to domain (day) | 6 | 99 | 4 | 16 | 7 |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 8 | 643 | 5 | 7,702 | 16 |
The exact number of government domains that refer to domain (day) | x | 8 | 1 | 2 | 1 |
The exact number of government links that refer to domain (day) | x | 28 | 3 | 3 | 6 |
Average number of outgoing links to unique domains for that domain (day) | 0 | 4 | 2 | 0 | 8 |
The number of outgoing links for this domain (day) | 0 | 5 | 2 | 0 | 12 |
Average number of internal links for domain (day) | 205 | 212 | 181 | 231 | 228 |
Link Strength of Referring Domains (Content Popularity) (day) | 44 | 56 | 35 | 41 | 50 |
Authority of Referring Domains (Content Popularity) (day) | 48 | 76 | 18 | 58 | 25 |
TrustMetric value for domain (day) - Majestic metric | 48 | 76 | 18 | 58 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title Carsons - The modern department store |
|
Desktop speed score | 80 |
---|---|
Mobile speed score | 66 |
Mobile usability score | 98 |
Number of all page resources | 143 |
Number of static page resources | 102 |
Number of JS page resources | 43 |
Number of styles (CSS) page resources | 11 |
Total request weight | 21 kb |
HTML response weight | 622 kb |
CSS response weight | 875 kb |
Images response weight | 1813 kb |
JS response weight | 3506 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for https://api.leaseco.io/api/storefront/2f3c7d40-92e1-4c2c-94aa-a68982792754
https://js.sentry-cdn.com/7b15de5f427d4713be5daaf7e7006b7c.min.js
https://static.hotjar.com/c/hotjar-1134416.js?sv=6
|
Cache (mobile) by setting expiry date for https://api.leaseco.io/api/storefront/2f3c7d40-92e1-4c2c-94aa-a68982792754
https://js.sentry-cdn.com/7b15de5f427d4713be5daaf7e7006b7c.min.js
https://static.hotjar.com/c/hotjar-1134416.js?sv=6
|
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
|
Minify HTML files (desktop) https://www.carsons.com/ - 5.2KiB (11%)
|
Minify HTML files (mobile) https://www.carsons.com/ - 5.2KiB (11%)
|
Minify JavaScript files (desktop) https://connect.facebook.net/en_US/sdk.js - 670B (39%)
https://cdn11.bigcommerce.com/r-3df081f51ce52d8c4f3259f30efe1a103a75bedc/javascript/braintree.js - 459B (21%)
https://conduit.mailchimpapp.com/js/stores/store_ohue3w9445tueedixp3b/conduit.js - 374B (15%)
|
Minify JavaScript files (mobile) https://connect.facebook.net/en_US/sdk.js - 670B (39%)
https://cdn11.bigcommerce.com/r-3df081f51ce52d8c4f3259f30efe1a103a75bedc/javascript/braintree.js - 459B (21%)
https://conduit.mailchimpapp.com/js/stores/store_ohue3w9445tueedixp3b/conduit.js - 374B (15%)
|
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1027.
- The competing domain zappos.com has achieved a score of 3002
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is shop shorts (based on first 10 subpages of examined domain).
- The term locator only occurs on the herbergers.com website and not on the website of the main domain.
- Competitor herbergers.com has achieved a value of 4 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
- Competitor bonton.com has achieved a value of 3 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The value achieved for the metric: "Number of incoming backlinks (daily value)" is 17097.
Social media
- The domain nordstromrack.com was defined as category: Clothing (Brand) on Facebook.
- The domain herbergers.com has an Instagram account.
- 0% of this group of domains has a Google+ account.
- The number of Instagram Following for the competitor zappos.com instagram account is 528 (since the last update).
- The number of Twitter Following for the competitor zappos.com tweet account is 348673 (since the last update).
Seo
- The URL https://www.bonton.com/sc1/furniture/ is the most frequent url in our search engine rankings, which belongs to the competitor bonton.com
- The competitor herbergers.com should get at least 0 visitors from the search engine per month.
- The URL https://www.carsons.com/sc1/women/ occurs most frequently in the search engine results.
- The average position in the search engine rankings for the main domain is 68.
- On average, the competitors get at least 846245 visitors per month from the search engine.
Server
- When the homepage of the competitor nordstromrack.com is loaded once, 230 objects are downloaded (files, JS scripts, etc.).
- The mobile version of the competitor herbergers.com achieved 20 points for the server response and website loading times in the Google Insights test.
- The content of the competitor herbergers.com website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- The total amount of the website requests on the main domain was calculated at 21 kb.
- The mobile website of the main domain got a score of 66/100 points for the loading times.