Mini Content Marketing comparison of websites for carrera-toys.com

autoscout24.de

64%
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mclaren.com

55%
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motorsport-total.com

46%
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carrera-toys.com

34%

modellbau-metz.com

19%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric carrera-toys.com motorsport-total.com autoscout24.de mclaren.com modellbau-metz.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric carrera-toys.com motorsport-total.com autoscout24.de mclaren.com modellbau-metz.com
Number of Referring Backlinks (Content Popularity) (day) 1,076,730 1,674,776 17,325,641 2,405,796 3,699
Number of Referring Domains (Content Popularity) (day) 2,154 5,008 16,692 12,733 137
Number of URLs found in the index (day) 166,300 1,319,233 1,129,647 229,478 12,923
Number of IPs that refer to domain (day) 1,509 3,726 10,705 9,780 134
Number of subnets that refer to domain (day) 1,225 2,648 6,442 7,458 123
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 3 2 51 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2 11 2 160 x
Number of governmental and .gov - related domains that refer to domain (day) x x 2 9 x
Number of government and .gov - related external backlinks that link to domain (day) x x 3 114 x
The exact number of educational domains that refer to domain (day) 1 3 1 11 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 11 1 38 x
The exact number of government domains that refer to domain (day) x x x 2 x
The exact number of government links that refer to domain (day) x x x 10 x
Average number of outgoing links to unique domains for that domain (day) 0 3 12 0 1
The number of outgoing links for this domain (day) 0 3 16 1 1
Average number of internal links for domain (day) 0 34 46 14 424
Link Strength of Referring Domains (Content Popularity) (day) 42 61 52 51 35
Authority of Referring Domains (Content Popularity) (day) 23 56 61 48 11
TrustMetric value for domain (day) - Majestic metric 23 56 61 48 11

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Carrera Rennbahnen - Carrera Autorennbahn
Desktop speed score 66
Mobile speed score 70
Mobile usability score 99
Number of all page resources 107
Number of static page resources 83
Number of JS page resources 18
Number of styles (CSS) page resources 8
Total request weight 13 kb
HTML response weight 75 kb
CSS response weight 872 kb
Images response weight 1261 kb
JS response weight 2527 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://carrera-toys.com/
http://www.carrera-toys.com/
http://www.carrera-toys.com/de/
Cache (desktop) by setting expiry date for
http://www.carrera-toys.com/fileadmin/css/fonts/0803e7d2-8c0b-4f03-8c01-e1eee0cf0fd6.woff
http://www.carrera-toys.com/fileadmin/css/fonts/0c80f07f-0ec5-4689-bc30-f484c5f6999d.woff
http://www.carrera-toys.com/fileadmin/css/fonts/23dd14b7-477b-45db-bc41-ae3cf0bc919c.woff
Cache (mobile) by setting expiry date for
http://www.googletagmanager.com/gtm.js?id=GTM-NFMLNS
http://dnn506yrbagrg.cloudfront.net/pages/scripts/0026/6398.js?416745
http://www.google-analytics.com/ga.js
Speed up server response time
Response time in 0.23 seconds
Minify your CSS files (desktop)
http://www.carrera-toys.com/typo3temp/stylesheet_e94adc7020.css?1445425288 - 512B (31%)
Minify HTML files (mobile)
http://m.carrera-toys.com/ - 922B (11%)
Minify JavaScript files (desktop)
https://cdn.findologic.com/autocomplete/2D00421F47481180BF1643BCAB90DAD9/autocomplete.js - 3.3KiB (39%)
http://cdn.findologic.com/login.symfony/web//js/autocomplete/src/modules/wizard.js?cb=1499782959 - 2.1KiB (50%)
Optimize image files (desktop)
http://www.carrera-toys.com/fileadmin/user_upload/home/Carrera_Website_Header_Cars3_DE.jpg - 69.7KiB (44%)
http://www.carrera-toys.com/fileadmin/user_upload/home/vorlage_startseite_gr-kinderpartyset_01.jpg - 57.1KiB (31%)
http://www.carrera-toys.com/fileadmin/user_upload/webs-startseite-neuheiten.jpg - 53.9KiB (71%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1150.
  • The competing domain modellbau-metz.com has achieved a score of 663

Content

  • There are many indications that the competitor modellbau-metz.com has an online shop.
  • The term evolutiondigital only appears on this website and not on the websites of the competition.
  • The competitor mclaren.com has achieved a value of 2405796 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor mclaren.com has achieved a value of 9780 for the metric: "Number of referring domains from different IPs (daily value)".
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 1 .

Social media

  • The domain mclaren.com was defined as category: Sports Team on Facebook.
  • 80% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Twitter account.
  • The number of Facebook fans belonging to the main domain facebook account is 181501 (since the last update).
  • The number of Twitter Following for the competitor autoscout24.de tweet account is 324 (since the last update).

Seo

  • The competitors (autoscout24.de) best performing keyword is jahreswagen and it was found on the position 1
  • The search engine rankings update for the main domain took place on 2020-02-08.
  • The best position ever found for the main domain was 1 and it was found the keyword :keyword.
  • The number of visitors from the search engine to the main domain is 433990 per month.
  • The average number of visitors expected from the search engine for the competitors websites is 9555919.

Server

  • The desktop version of the website modellbau-metz.com had 15 points scored at Google Insights.
  • The HTML script of the competitor motorsport-total.com weighs 2641 kb.
  • The version for smartphones and tablets of the competitor autoscout24.de has achieved 95 points for user-experience (how user-friendly a website is).
  • The server of the main domain responded within0.23 seconds.
  • The entire CSS files of the main domain homepage weighs 872 kb.