Mini Content Marketing comparison of websites for cardiff.ac.uk

cardiff.ac.uk

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric cardiff.ac.uk
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric cardiff.ac.uk
Number of Referring Backlinks (Content Popularity) (day) 3,693,379
Number of Referring Domains (Content Popularity) (day) 21,808
Number of URLs found in the index (day) 1,219,670
Number of IPs that refer to domain (day) 16,349
Number of subnets that refer to domain (day) 12,134
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,221
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 545,290
Number of governmental and .gov - related domains that refer to domain (day) 87
Number of government and .gov - related external backlinks that link to domain (day) 1,405
The exact number of educational domains that refer to domain (day) 339
Number of Backlinks from .EDU Domains (Content Popularity) (day) 4,029
The exact number of government domains that refer to domain (day) 14
The exact number of government links that refer to domain (day) 44
Average number of outgoing links to unique domains for that domain (day) 4
The number of outgoing links for this domain (day) 7
Average number of internal links for domain (day) 54
Link Strength of Referring Domains (Content Popularity) (day) 59
Authority of Referring Domains (Content Popularity) (day) 72
TrustMetric value for domain (day) - Majestic metric 72

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Cardiff University
Desktop speed score 53
Mobile speed score 56
Mobile usability score 99
Number of all page resources 40
Number of static page resources 32
Number of JS page resources 20
Number of styles (CSS) page resources 6
Total request weight 9 kb
HTML response weight 47 kb
CSS response weight 354 kb
Images response weight 1230 kb
JS response weight 373 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.cardiff.ac.uk/__data/assets/css_file/0003/400449/fullcalendar.min.css
http://www.cardiff.ac.uk/__data/assets/image/0005/769919/intan-7.png
http://www.cardiff.ac.uk/__data/assets/image/0006/791970/reasons-to-love-cardiff-video-still.jpg
Cache (mobile) by setting expiry date for
http://www.cardiff.ac.uk/__data/assets/css_file/0003/400449/fullcalendar.min.css
http://www.cardiff.ac.uk/__data/assets/image/0005/769919/intan-7.png
http://www.cardiff.ac.uk/__data/assets/image/0006/791970/reasons-to-love-cardiff-video-still.jpg
Speed up server response time
Response time in 0.52 seconds
Minify HTML files (desktop)
http://www.cardiff.ac.uk/ - 1.4KiB (17%)
Minify HTML files (mobile)
http://www.cardiff.ac.uk/ - 1.4KiB (17%)
Optimize image files (desktop)
http://www.cardiff.ac.uk/__data/assets/image/0005/769919/intan-7.png - 624.9KiB (75%)
http://www.cardiff.ac.uk/__data/assets/image/0006/791970/reasons-to-love-cardiff-video-still.jpg - 71.4KiB (22%)
http://static.cf.ac.uk/cfui/1.9.3/img/asa2014_296x200.png - 5KiB (40%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The URL https://www.cardiff.ac.uk/study/accommodation occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2019-04-15.
  • The main domain's best performing keyword is legge and it was found on the position 17
  • The average position in the search engine rankings for the main domain is 61.
  • The number of visitors from the search engine to the main domain is 1857 per month.

Server

  • The main domain size of the website should reach 175,000 pages.
  • It would be an advantage to compress the image at the main domain: http://static.cf.ac.uk/cfui/1.9.3/img/asa2014_296x200.png in order to 5KiB kb.
  • Title of the homepage for the main domain is Cardiff University .
  • The total amount of the website requests on the main domain was calculated at 9 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.