Mini Content Marketing comparison of websites for but.fr

fly.fr

54%
Change competitor

but.fr

36%

produits.migros.ch

32%
Change competitor

monoprix.fr

21%
Change competitor

brico.be

20%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric but.fr monoprix.fr brico.be fly.fr produits.migros.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 11700
Youtube comments x x x x x
Youtube videos x x x x 1123

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric but.fr monoprix.fr brico.be fly.fr produits.migros.ch
Number of Referring Backlinks (Content Popularity) (day) 334,405 143,852 98,111 56,880 4,245
Number of Referring Domains (Content Popularity) (day) 3,266 5,956 2,008 2,044 122
Number of URLs found in the index (day) 59,754 452,170 79,636 64,947 247,681
Number of IPs that refer to domain (day) 2,141 3,457 1,327 1,230 116
Number of subnets that refer to domain (day) 1,415 2,553 997 922 99
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 11 2 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3 36 4 x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) 1 10 1 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 35 1 x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 10 1 0 19
The number of outgoing links for this domain (day) 1 13 1 0 20
Average number of internal links for domain (day) 7 201 159 3 653
Link Strength of Referring Domains (Content Popularity) (day) 41 46 41 34 25
Authority of Referring Domains (Content Popularity) (day) 22 58 50 41 20
TrustMetric value for domain (day) - Majestic metric 22 58 50 41 20

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Magasins BUT : achat meubles (canapé, lit, matelas, table, salon et bureau), achat électroménager, Tv et Hi-Fi - le design pas cher.
Desktop speed score 43
Mobile speed score 59
Mobile usability score 99
Number of all page resources 192
Number of static page resources 170
Number of JS page resources 45
Number of styles (CSS) page resources 21
Total request weight 17 kb
HTML response weight 261 kb
CSS response weight 751 kb
Images response weight 1459 kb
JS response weight 1799 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://s3.target2sell.com/t2s.min.js
http://www.but.fr/animations/swf/tc_BUTsiteweb_1.js
http://www.but.fr/animations/swf/tc_BUTsiteweb_5.js
Cache (mobile) by setting expiry date for
http://assets.clic2drive.com/rts/37598d.js
http://s3.target2sell.com/t2s.js
http://www.but.fr/animations/swf/tc_BUTsiteweb_1.js
Speed up server response time
Response time in 0.40 seconds
Minify your CSS files (desktop)
http://www.but.fr/css/style2.css?v=520 - 3.7KiB (18%)
http://www.but.fr/css/style2Patch.css?v=520 - 3KiB (20%)
http://www.but.fr/css/foundation.orbit.css?v=520 - 2.9KiB (18%)
Minify your CSS files (mobile)
http://www.but.fr/Kawa/Sources/Mobile/Css/Common/main.css?v=520 - 2.3KiB (11%)
Minify HTML files (desktop)
http://www.but.fr/ - 4.1KiB (12%)
Minify JavaScript files (desktop)
http://code.jquery.com/jquery-1.8.3.js - 37.1KiB (48%)
http://code.jquery.com/ui/1.10.1/jquery-ui.js - 37.1KiB (36%)
http://www.but.fr/js/optimizer/071ee600458087fd86908b5d4c937c5d.js?v=520 - 4KiB (13%)
Minify JavaScript files (mobile)
http://www.but.fr/Kawa/Sources/Mobile/Js/Base/react.js?v=520 - 70.4KiB (49%)
http://www.but.fr/Kawa/Sources/Mobile/Js/Common/owl-carousel.js?v=520 - 5.8KiB (34%)
http://www.but.fr/Kawa/Sources/Mobile/Js/Common/jquery.validate.js?v=520 - 3.8KiB (35%)
Optimize image files (desktop)
http://image.but.fr/is/image/but/HP_MEABonPlan2-News-voyage-Bois?$HP_MEABonPlan1$ - 118KiB (69%)
http://image.but.fr/is/image/but/Popin-inscription-News-voyage2?$HOME_EVENT_90$ - 65.7KiB (46%)
http://image.but.fr/is/image/but/Zone-trafic-652-SOLDES_derniere_demarque?$TRAFIC_HP_90$ - 27.5KiB (45%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1043.
  • The competing domain produits.migros.ch has achieved a score of 939

Content

  • The word or combination of words with the lowest median result regarding the frequency is metz mimizan (based on first 10 subpages of examined domain).
  • The term avec only appears on one competitor's website - fly.fr.
  • The term that appears on all competitors websites, but not on the website of the main domain, is panier.
  • Competitor fly.fr has reached a value of 2044 for the metric: "Number of referring domains (daily value)".
  • Competitor fly.fr has reached a value of 64947 for the metric: "Number of URLs found in the index (daily value)".

Social media

  • The main domain has an Instagram account.
  • 80% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Youtube account.
  • The competitor produits.migros.ch has created 930 youtube videos.
  • On Twitter, the main domain ha an activity of 22748 tweets.

Seo

  • The number of visitors from the search engine to the main domain is 447795 per month.
  • The domain fly.fr has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 9169 in our rankings.
  • On average, the competitors get at least 18337 visitors per month from the search engine.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor monoprix.fr website to save 7.3KiB kb each time the page is loaded.
  • On the homepage, belonging to brico.be 1 CSS files can be identified.
  • Title of the homepage for the main domain is Magasins BUT : achat meubles (canapé, lit, matelas, table, salon et bureau), achat électroménager, Tv et Hi-Fi - le design pas cher. .
  • 170 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 21 CSS files can be identified.