Mini Content Marketing comparison of websites for businessinsider.com.au

statista.com

70%
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businessinsider.com.au

48%

bachelorsportal.com

36%
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learn4good.com

36%
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businessinsider.in

31%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric businessinsider.com.au learn4good.com bachelorsportal.com businessinsider.in statista.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x 24225
Instagram following (account is following) x x x x 184
Youtube subscribers x x 12600 x x
Youtube comments x x x x x
Youtube videos x x 192 x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric businessinsider.com.au learn4good.com bachelorsportal.com businessinsider.in statista.com
Number of Referring Backlinks (Content Popularity) (day) 5,306,621 139,685 463,462 4,356,481 8,263,461
Number of Referring Domains (Content Popularity) (day) 75,915 4,557 1,088 18,278 122,330
Number of URLs found in the index (day) 1,547,771 3,208,436 284,077 466,169 968,108
Number of IPs that refer to domain (day) 29,463 3,421 735 13,862 83,458
Number of subnets that refer to domain (day) 18,712 2,710 696 9,279 44,059
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 287 82 34 105 896
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,320 298 106 580 7,767
Number of governmental and .gov - related domains that refer to domain (day) 38 4 x 13 71
Number of government and .gov - related external backlinks that link to domain (day) 206 10 x 118 292
The exact number of educational domains that refer to domain (day) 131 61 6 75 548
Number of Backlinks from .EDU Domains (Content Popularity) (day) 539 146 10 391 4,802
The exact number of government domains that refer to domain (day) 3 2 x 4 33
The exact number of government links that refer to domain (day) 4 3 x 7 101
Average number of outgoing links to unique domains for that domain (day) 16 0 4 4 5
The number of outgoing links for this domain (day) 24 0 10 6 7
Average number of internal links for domain (day) 11 104 92 44 162
Link Strength of Referring Domains (Content Popularity) (day) 61 49 63 61 75
Authority of Referring Domains (Content Popularity) (day) 30 21 26 30 50
TrustMetric value for domain (day) - Majestic metric 30 21 26 30 50

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Business Insider | Business news, trends and insights
Desktop speed score 49
Mobile speed score 37
Mobile usability score 99
Number of all page resources 236
Number of static page resources 103
Number of JS page resources 69
Number of styles (CSS) page resources 7
Total request weight 62 kb
HTML response weight 350 kb
CSS response weight 284 kb
Images response weight 1151 kb
JS response weight 3839 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://businessinsider.com.au/
http://www.businessinsider.com.au/
https://www.businessinsider.com.au/
Cache (desktop) by setting expiry date for
https://api.skimlinks.mgr.consensu.org/iab
https://automate.linksynergy.com/wakeup/mWlsL809rai8XJzjXuVoZKEeQYFHwJTd
https://static.businessinsider.com/
Cache (mobile) by setting expiry date for
https://api.skimlinks.mgr.consensu.org/iab
https://automate.linksynergy.com/wakeup/mWlsL809rai8XJzjXuVoZKEeQYFHwJTd
https://cdn.jwplayer.com/libraries/CjsBCnTo.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify HTML files (desktop)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.3KiB (42%)
https://secure-gl.imrworldwide.com/storageframe.html - 1.2KiB (35%)
Minify HTML files (mobile)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.3KiB (42%)
https://secure-gl.imrworldwide.com/storageframe.html - 1.2KiB (35%)
https://cdn.digitru.st/prod/1.5.29/dt.html - 358B (28%)
Minify JavaScript files (desktop)
https://pixel.adsafeprotected.com/jload?anId=9597&campId=300x250_1&pubId=10108127&chanId=businessinsider.com.au_home&placementId=4801963089&pubCreative=138244669936&pubOrder=2392732726&cb=852534508&custom=homepage - 2.6KiB (22%)
https://pixel.adsafeprotected.com/jload?anId=9597&campId=300x250_&pubId=10108127&chanId=businessinsider.com.au_&placementId=4801963089&pubCreative=138244669936&pubOrder=2392732726&cb=2083580379&custom= - 2.6KiB (22%)
https://pixel.adsafeprotected.com/jload?anId=9597&campId=970x250_&pubId=10108127&chanId=businessinsider.com.au_&placementId=228746077&pubCreative=138247060437&pubOrder=442853797&cb=614605251&custom= - 2.6KiB (22%)
Minify JavaScript files (mobile)
https://pixel.adsafeprotected.com/jload?anId=9597&campId=320x50_&pubId=10108127&chanId=businessinsider.com.au_&placementId=4801732789&pubCreative=138244675084&pubOrder=2392732726&cb=827260695&custom= - 2.6KiB (22%)
https://pixel.adsafeprotected.com/jload?anId=9597&campId=320x50_1&pubId=10108127&chanId=businessinsider.com.au_home&placementId=4844244123&pubCreative=138248539250&pubOrder=2389506954&cb=1005519701&custom=homepage - 2.6KiB (22%)
https://cdn-gl.imrworldwide.com/conf/P5EAACF81-0486-4CB6-A336-3BCDFE867503.js - 675B (11%)
Optimize image files (desktop)
https://img.youtube.com/vi/40hfjxUDAVA/0.jpg - 33.6KiB (95%)
https://static.businessinsider.com/image/5b52355de121fe1a008b4986-410.jpg - 27.4KiB (95%)
https://static.businessinsider.com/image/5c9ba8acdc676708c23fed5f-410.jpg - 25.8KiB (94%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1780.
  • The competing domain businessinsider.in has achieved a score of 1150

Content

  • The term university only occurs on the bachelorsportal.com website and not on the website of the main domain.
  • The competitor bachelorsportal.com has achieved a value of 735 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor statista.com has achieved a value of 896 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 287 .
  • The value achieved for the metric: "Number of outgoing links" is 24 .

Social media

  • Facebook gives the category Media/News Company for the domain businessinsider.in.
  • The domain bachelorsportal.com has an Instagram account.
  • 0% of this group of domains has a Google+ account.
  • 40% of this group of domains has a Instagram account.
  • The competitor bachelorsportal.com has created 91 youtube videos.

Seo

  • This free report has been updated for the competitor bachelorsportal.com on 2020-02-10.
  • The competitors (businessinsider.in) best performing keyword is indual and it was found on the position 72
  • The URL https://www.businessinsider.com.au/ is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is published and it was found on the position 72
  • On average, the competitors get at least 268 visitors per month from the search engine.

Server

  • The competitor`s businessinsider.in size of the website should reach 238,000 pages.
  • The number of static elements on the learn4good.com page is 1.
  • The page http://businessinsider.com.au/ has 2 unnecessary redirects until it shows a URL with content.
  • The mobile website of the main domain got a score of 37/100 points for the loading times.
  • AJavascript on the competitor statista.com hold 55% of all data transfers.