Mini Content Marketing comparison of websites for bu.edu

bu.edu

58%

brown.edu

44%
Change competitor

sydney.edu.au

44%
Change competitor

umass.edu

42%
Change competitor

usd.edu

36%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bu.edu sydney.edu.au umass.edu brown.edu usd.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bu.edu sydney.edu.au umass.edu brown.edu usd.edu
Number of Referring Backlinks (Content Popularity) (day) 8,655,409 21,517,890 6,681,931 6,735,213 3,863,565
Number of Referring Domains (Content Popularity) (day) 96,343 40,589 58,138 72,206 10,254
Number of URLs found in the index (day) 4,048,686 667,966 1,534,008 3,598,436 1,285,845
Number of IPs that refer to domain (day) 66,402 29,000 42,564 51,391 8,261
Number of subnets that refer to domain (day) 39,120 19,264 27,444 31,987 6,529
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2,408 1,433 1,903 2,070 588
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 172,756 2,212,063 346,846 114,093 606,261
Number of governmental and .gov - related domains that refer to domain (day) 214 166 191 148 57
Number of government and .gov - related external backlinks that link to domain (day) 6,185 3,406 8,376 1,959 256,163
The exact number of educational domains that refer to domain (day) 1,300 375 1,063 1,171 461
Number of Backlinks from .EDU Domains (Content Popularity) (day) 153,381 17,183 327,346 102,521 605,861
The exact number of government domains that refer to domain (day) 149 22 151 101 46
The exact number of government links that refer to domain (day) 5,641 81 8,223 1,734 256,114
Average number of outgoing links to unique domains for that domain (day) 2 2 3 1 0
The number of outgoing links for this domain (day) 5 4 4 2 0
Average number of internal links for domain (day) 54 30 41 37 3
Link Strength of Referring Domains (Content Popularity) (day) 66 62 64 63 55
Authority of Referring Domains (Content Popularity) (day) 82 72 79 77 58
TrustMetric value for domain (day) - Majestic metric 82 72 79 77 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Boston University
Desktop speed score 64
Mobile speed score 54
Mobile usability score 96
Number of all page resources 26
Number of static page resources 21
Number of JS page resources 9
Number of styles (CSS) page resources 2
Total request weight 3 kb
HTML response weight 18 kb
CSS response weight 36 kb
Images response weight 809 kb
JS response weight 166 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.bu.edu/alert/css/alert.css
http://www.bu.edu/cdn/scripts/jquery/1.9.1/jquery.min.js
http://www.bu.edu/home/templates/common/images/bg-body-top.png
Cache (mobile) by setting expiry date for
http://www.bu.edu/alert/css/alert.css
http://www.bu.edu/cdn/scripts/jquery/1.9.1/jquery.min.js
http://www.bu.edu/home/templates/common/images/bg-body-top.png
Minify your CSS files (desktop)
http://www.bu.edu/home/templates/common/css/masters.css?v1.2 - 6.1KiB (19%)
http://www.bu.edu/alert/css/alert.css - 629B (22%)
Minify your CSS files (mobile)
http://www.bu.edu/home/templates/common/css/masters.css?v1.2 - 6.1KiB (19%)
http://www.bu.edu/alert/css/alert.css - 629B (22%)
Minify HTML files (desktop)
http://www.bu.edu/ - 3KiB (17%)
Minify HTML files (mobile)
http://www.bu.edu/ - 3KiB (17%)
Minify JavaScript files (desktop)
http://www.bu.edu/home/templates/common/scripts/jquery.scrollTo.js - 5KiB (66%)
http://www.bu.edu/home/templates/common/scripts/jquery.easing.1.3.js - 4.4KiB (55%)
http://www.bu.edu/home/templates/common/scripts/jquery.localscroll.js - 3KiB (64%)
Minify JavaScript files (mobile)
http://www.bu.edu/home/templates/common/scripts/jquery.scrollTo.js - 5KiB (66%)
http://www.bu.edu/home/templates/common/scripts/jquery.easing.1.3.js - 4.4KiB (55%)
http://www.bu.edu/home/templates/common/scripts/jquery.localscroll.js - 3KiB (64%)
Optimize image files (desktop)
http://www.bu.edu/home/templates/common/images/sprite.png - 55.8KiB (25%)
http://www.bu.edu/homepage/feature-images/lead/seeingworld3.jpg - 31.2KiB (29%)
http://www.bu.edu/homepage/feature-images/lead/seeingworld4.jpg - 30.8KiB (31%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2161.
  • The competing domain usd.edu has achieved a score of 1341

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is safety follow (based on first 10 subpages of examined domain).
  • The achieved value for the metric: "Number of incoming backlinks from .GOV domains (daily value)" is 5641 .
  • The value achieved for the metric: "Number of outgoing links" is 5 .
  • The competitor usd.edu has achieved a value of 57 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor brown.edu has achieved a value of 101 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • A link to Google+ was found on the competitors website: brown.edu.
  • The domain umass.edu has a Linkedin account.
  • The number of Twitter fans belonging to the competitor brown.edu tweet account is 181919 (since the last update).
  • The number of Twitter Following for the competitor brown.edu tweet account is 538 (since the last update).
  • The number of Instagram Following for the competitor umass.edu instagram account is 185 (since the last update).

Seo

  • The URL http://www.bu.edu/ occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2020-02-10.
  • In the search engine rankings above, the average position of the main domain is: 65.
  • Of all the URLs found in the domain sydney.edu.au, "https://sydney.edu.au/" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-12 for the domain brown.edu.

Server

  • The main domain size of the website should reach 409,000 pages.
  • Static objects of the main domain are numerous and http://www.bu.edu/alert/css/alert.css, http://www.bu.edu/cdn/scripts/jquery/1.9.1/jquery.min.js, http://www.bu.edu/home/templates/common/images/bg-body-top.png, http://www.bu.edu/home/templates/common/images/bg-body.jpg could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the main domain: http://www.bu.edu/homepage/feature-images/lead/seeingworld2.jpg in order to 27.8KiB kb.
  • The total amount of the website requests on the main domain was calculated at 3 kb.
  • On the homepage, belonging to brown.edu 13 CSS files can be identified.