Mini Content Marketing comparison of websites for brocade.com

rockwellautomation.com

80%
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redhat.com

28%
Change competitor

outsystems.com

19%
Change competitor

brocade.com

17%

cvent.com

12%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric brocade.com outsystems.com redhat.com cvent.com rockwellautomation.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric brocade.com outsystems.com redhat.com cvent.com rockwellautomation.com
Number of Referring Backlinks (Content Popularity) (day) 1,502,060 699,462 149,475,010 26,609,448 5,269,830
Number of Referring Domains (Content Popularity) (day) 6,330 4,543 143,090 66,367 16,018
Number of URLs found in the index (day) 726,039 431,919 4,676,102 1,345,329 171,639
Number of IPs that refer to domain (day) 4,694 3,615 89,074 43,764 11,453
Number of subnets that refer to domain (day) 4,021 2,903 55,622 28,510 8,947
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 49 30 1,214 1,155 189
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 756 104 74,602 211,556 775
Number of governmental and .gov - related domains that refer to domain (day) 10 8 172 386 20
Number of government and .gov - related external backlinks that link to domain (day) 68 265,887 306,064 14,726 107
The exact number of educational domains that refer to domain (day) 35 8 520 782 136
Number of Backlinks from .EDU Domains (Content Popularity) (day) 676 13 28,994 206,250 616
The exact number of government domains that refer to domain (day) 7 1 32 276 16
The exact number of government links that refer to domain (day) 44 32 22,005 8,687 98
Average number of outgoing links to unique domains for that domain (day) 1 3 2 0 1
The number of outgoing links for this domain (day) 5 3 3 0 1
Average number of internal links for domain (day) 41 38 43 4 30
Link Strength of Referring Domains (Content Popularity) (day) 37 48 75 65 58
Authority of Referring Domains (Content Popularity) (day) 38 25 85 72 70
TrustMetric value for domain (day) - Majestic metric 38 25 85 72 70

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Brocade - Network Provider for Data Centers Everywhere
Desktop speed score 47
Mobile speed score 34
Mobile usability score 100
Number of all page resources 150
Number of static page resources 100
Number of JS page resources 33
Number of styles (CSS) page resources 2
Total request weight 28 kb
HTML response weight 220 kb
CSS response weight 307 kb
Images response weight 2284 kb
JS response weight 1747 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://brocade.com/
http://brocade.com/en.html
http://www.brocade.com/en.html
Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/mbox-contents-ef6c537315e2495890300f8fdefb6f2f3d0b507a.js
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/s-code-contents-fe439e99c121133989c1fff10f1e1d5fffdcd920.js
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/satelliteLib-8de9725df09b739eae1d01b1f71781037b8776ce.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/mbox-contents-ef6c537315e2495890300f8fdefb6f2f3d0b507a.js
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/s-code-contents-fe439e99c121133989c1fff10f1e1d5fffdcd920.js
http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/satelliteLib-8de9725df09b739eae1d01b1f71781037b8776ce.js
Speed up server response time
Response time in 0.31 seconds
Minify HTML files (desktop)
http://www.brocade.com/en.html - 5.8KiB (20%)
Minify HTML files (mobile)
http://www.brocade.com/en.html - 5.8KiB (20%)
Minify JavaScript files (desktop)
http://bttrack.com/engagement/js?goalId=14230&cb=1502736120787 - 17.4KiB (63%)
Minify JavaScript files (mobile)
http://bttrack.com/engagement/js?goalId=14230&cb=1502736128751 - 17.4KiB (63%)
Optimize image files (desktop)
http://www.brocade.com/content/dam/common/images/Dotcom/campaigns/images/ost-2016-wifi-desk.png - 272.9KiB (78%)
http://www.brocade.com/etc/designs/brocade/clientlibs/img/global/1x/sprite-global-m.png - 56.8KiB (91%)
http://www.brocade.com/etc/designs/brocade/clientlibs/img/sprite-global-social-v3.png - 20.6KiB (76%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 581.
  • The competing domain outsystems.com has achieved a score of 666

Content

  • The competitor "cvent.com" enables visitors to subscribe to their newsletter list.
  • The term brocade only appears on this website and not on the websites of the competition.
  • The competitor rockwellautomation.com has achieved a value of 20 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • Competitor rockwellautomation.com has achieved a value of 30 for the metric:"Average number of internal links".
  • The competitor rockwellautomation.com has achieved a value of 70 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain outsystems.com has a Google+ account.
  • 100% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor outsystems.com tweet account is 1334 (since the last update).
  • The number of Twitter tweets belonging to the main domain tweet account is 12630 (since the last update).

Seo

  • Of all the URLs found in the domain redhat.com, "https://www.redhat.com/de/topics/virtualization/what-is-virtualization" is the most frequently found URL in the search results.
  • The competitors (cvent.com) best performing keyword is albisgutli and it was found on the position 16
  • The competitor rockwellautomation.com should get at least 151522 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2018-02-28.
  • From this group of websites, the domain rockwellautomation.com has the best average position among in search engine rankings.

Server

  • The CSS of the competitor outsystems.com website accounts for7% of all data transfers.
  • The HTML script of the competitor rockwellautomation.com weighs 1720 kb.
  • The mobile version of the competitor rockwellautomation.com achieved 23 points for the server response and website loading times in the Google Insights test.
  • Static objects of the main domain are numerous and http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/mbox-contents-ef6c537315e2495890300f8fdefb6f2f3d0b507a.js, http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/s-code-contents-fe439e99c121133989c1fff10f1e1d5fffdcd920.js, http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/satelliteLib-8de9725df09b739eae1d01b1f71781037b8776ce.js, http://assets.adobedtm.com/71cf43077a797f4c4db053ac7405db33e2ae8f96/scripts/satellite-556652b933633600176d0700.js could have information about their expiry date and be loaded from the cache of the browser.
  • The mobile website of the main domain got a score of 34/100 points for the loading times.