Mini Content Marketing comparison of websites for bookit.com

sunwing.ca

67%
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transat.com

36%
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bookit.com

25%

southwestvacations.com

24%
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applevacations.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bookit.com transat.com sunwing.ca applevacations.com southwestvacations.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bookit.com transat.com sunwing.ca applevacations.com southwestvacations.com
Number of Referring Backlinks (Content Popularity) (day) 61,347 146,072 148,315 417,975 63,808
Number of Referring Domains (Content Popularity) (day) 3,178 2,831 3,629 3,733 1,498
Number of URLs found in the index (day) 191,239 92,553 238,876 5,089,635 197,085
Number of IPs that refer to domain (day) 2,069 1,975 2,488 2,476 1,033
Number of subnets that refer to domain (day) 1,682 1,506 2,036 1,850 909
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 11 x x 8 5
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 19 x x 54 20
Number of governmental and .gov - related domains that refer to domain (day) x x x 1 x
Number of government and .gov - related external backlinks that link to domain (day) x x x 4 x
The exact number of educational domains that refer to domain (day) 10 x x 8 5
Number of Backlinks from .EDU Domains (Content Popularity) (day) 18 x x 54 20
The exact number of government domains that refer to domain (day) x x x 1 x
The exact number of government links that refer to domain (day) x x x 4 x
Average number of outgoing links to unique domains for that domain (day) 3 0 1 1 2
The number of outgoing links for this domain (day) 4 1 1 2 3
Average number of internal links for domain (day) 47 14 24 44 27
Link Strength of Referring Domains (Content Popularity) (day) 44 49 48 46 48
Authority of Referring Domains (Content Popularity) (day) 26 50 44 52 36
TrustMetric value for domain (day) - Majestic metric 26 50 44 52 36

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Vacation Deals, All Inclusive, Cheap Flight Tickets | BookIt.com
Desktop speed score 69
Mobile speed score 55
Mobile usability score 98
Number of all page resources 186
Number of static page resources 87
Number of JS page resources 60
Number of styles (CSS) page resources 2
Total request weight 47 kb
HTML response weight 134 kb
CSS response weight 174 kb
Images response weight 1520 kb
JS response weight 2542 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn.optimizely.com/js/177184506.js
https://tags.tiqcdn.com/utag/bookit/main/prod/utag.js
https://configusa.veinteractive.com/scripts/shared/ifs.js
Cache (mobile) by setting expiry date for
https://performance.intentmedia.net/prod/perf
https://cdn.optimizely.com/js/177184506.js
https://tags.tiqcdn.com/utag/bookit/main/prod/utag.js
Speed up server response time
Response time in 0.25 seconds
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/fbds.js - 693B (33%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/fbds.js - 694B (33%)
Optimize image files (desktop)
https://bookitimages.com/5.0/hero-4_1.jpg?i10c=img.resize(width:1600,height:800) - 145.3KiB (38%)
https://tpc.googlesyndication.com/simgad/4529128131300402003 - 3.9KiB (39%)
https://tpc.googlesyndication.com/simgad/12118633626877919153 - 3.3KiB (36%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 653.
  • The competing domain applevacations.com has achieved a score of 416

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "135:179".
  • The term bookit only appears on this website and not on the websites of the competition.
  • The competitor sunwing.ca has achieved a value of 2036 for the metric: "Number of referring domains from different IP C blocks".
  • Competitor sunwing.ca has reached a value of 1 for the metric: "Number of outgoing links".

Social media

  • The domain transat.com was defined as category: Travel Company on Facebook.
  • The main domain category on Facebook is "Travel Agency".
  • The main domain has an Instagram account.
  • 60% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.

Seo

  • Of all the URLs found in the domain southwestvacations.com, "http://www.southwestvacations.com/destinations/punta-cana-vacation-packages-puj" is the most frequently found URL in the search results.
  • The data of the search engine results was updated on the 2020-02-09 for the domain transat.com.
  • The URL https://bookit.com/dominican-republic/ is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is vacation and it was found on the position 34
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The page http://transat.com/ has 3 unnecessary redirects until it shows a URL with content.
  • The HTML script of the competitor transat.com weighs 2472 kb.
  • Title of the homepage for the main domain is Vacation Deals, All Inclusive, Cheap Flight Tickets | BookIt.com .
  • On the homepage of the main domain 2 CSS files can be identified.
  • The entire CSS files of the main domain homepage weighs 174 kb.