Mini Content Marketing comparison of websites for bogleheads.org

themint.org

67%
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thebalance.com

36%
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bogleheads.org

20%

soundmindinvesting.com

17%
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wealthsimple.com

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bogleheads.org thebalance.com themint.org wealthsimple.com soundmindinvesting.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bogleheads.org thebalance.com themint.org wealthsimple.com soundmindinvesting.com
Number of Referring Backlinks (Content Popularity) (day) 837,013 7,881,367 14,450 780,776 7,330
Number of Referring Domains (Content Popularity) (day) 3,921 68,489 2,247 2,873 721
Number of URLs found in the index (day) 3,199,325 58,023 467 14,038 16,885
Number of IPs that refer to domain (day) 3,110 44,016 1,562 2,333 394
Number of subnets that refer to domain (day) 2,490 24,899 1,356 1,877 357
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 14 762 75 3 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 45 6,248 227 6 2
Number of governmental and .gov - related domains that refer to domain (day) 1 61 32 x x
Number of government and .gov - related external backlinks that link to domain (day) 6 162 109 x x
The exact number of educational domains that refer to domain (day) 13 610 71 3 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 42 4,278 201 6 1
The exact number of government domains that refer to domain (day) x 47 30 x x
The exact number of government links that refer to domain (day) x 129 103 x x
Average number of outgoing links to unique domains for that domain (day) 4 4 x 2 2
The number of outgoing links for this domain (day) 5 4 x 3 2
Average number of internal links for domain (day) 47 14 x 11 34
Link Strength of Referring Domains (Content Popularity) (day) 49 63 20 39 36
Authority of Referring Domains (Content Popularity) (day) 28 61 20 28 43
TrustMetric value for domain (day) - Majestic metric 28 61 20 28 43

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bogleheads Investing Advice and Info
Desktop speed score 85
Mobile speed score 66
Mobile usability score 86
Number of all page resources 10
Number of static page resources 8
Number of styles (CSS) page resources 2
Total request weight 1 kb
HTML response weight 176 kb
CSS response weight 11 kb
Images response weight 14 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.bogleheads.org/Site%20Header.png
https://www.bogleheads.org/StyleSheet.css
https://www.bogleheads.org/feed.gif
Cache (mobile) by setting expiry date for
https://www.bogleheads.org/Site%20Header.png
https://www.bogleheads.org/StyleSheet.css
https://www.bogleheads.org/feed.gif
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://www.bogleheads.org/normalize.css - 1.2KiB (56%)
https://www.bogleheads.org/StyleSheet.css - 146B (14%)
Minify your CSS files (mobile)
https://www.bogleheads.org/normalize.css - 1.2KiB (56%)
https://www.bogleheads.org/StyleSheet.css - 146B (14%)
Optimize image files (desktop)
https://www.bogleheads.org/search_icon.png - 2.1KiB (88%)
https://www.bogleheads.org/search_icon_emo.png - 982B (80%)
https://www.bogleheads.org/forum/images/icon_Bogleheads_21x21.png - 289B (29%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 585.
  • The competing domain soundmindinvesting.com has achieved a score of 486

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is ndash (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is precious metals (based on first 10 subpages of examined domain).
  • The competitor "soundmindinvesting.com" enables visitors to subscribe to their newsletter list.
  • It is very likely that you can register and open a user account on the competitors website "soundmindinvesting.com".
  • The competitor themint.org has achieved a value of 32 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".

Social media

  • The domain thebalance.com has a Linkedin account.
  • 60% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a LinkedIn account.
  • 20% of this group of domains has a Youtube account.

Seo

  • The best position ever found for the competitor thebalance.com was 5 and it was found the keyword :keyword.
  • The URL https://www.bogleheads.org/forum/viewtopic.php?t=237440 is the most common search engine result in our search engine rankings
  • The search engine rankings update for the main domain took place on 2019-08-09.
  • The average position in the search engine rankings for the main domain is 52.
  • The competing websites have an average search engine position of 329469 in our rankings.

Server

  • The CSS of the competitor thebalance.com website accounts for15% of all data transfers.
  • When the homepage of the competitor themint.org is loaded once, 40 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the thebalance.com page is 26.
  • The mobile version of the competitor thebalance.com achieved 69 points for the server response and website loading times in the Google Insights test.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor themint.org website.