Mini Content Marketing comparison of websites for bitly.com

drupal.org

57%
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bitly.com

48%

namecheap.com

48%
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enterprise.com

45%
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hashtagpaid.com

26%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bitly.com drupal.org enterprise.com namecheap.com hashtagpaid.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bitly.com drupal.org enterprise.com namecheap.com hashtagpaid.com
Number of Referring Backlinks (Content Popularity) (day) 54,200,600 260,525,476 2,700,993 26,765,974 1,175
Number of Referring Domains (Content Popularity) (day) 157,290 111,226 22,955 1,241,788 313
Number of URLs found in the index (day) 1,889,016 7,764,161 156,215 11,441,886 73,092
Number of IPs that refer to domain (day) 91,580 75,817 13,514 100,198 256
Number of subnets that refer to domain (day) 48,027 43,230 9,815 45,347 238
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1,247 1,290 655 96 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 261,721 2,899,075 6,921 1,108 1
Number of governmental and .gov - related domains that refer to domain (day) 361 661 106 9 x
Number of government and .gov - related external backlinks that link to domain (day) 212,992 3,610,181 752 21 x
The exact number of educational domains that refer to domain (day) 488 437 638 40 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 179,277 322,623 6,891 888 1
The exact number of government domains that refer to domain (day) 110 74 99 1 x
The exact number of government links that refer to domain (day) 9,629 59,308 732 2 x
Average number of outgoing links to unique domains for that domain (day) 2 2 10 0 1
The number of outgoing links for this domain (day) 2 3 18 0 2
Average number of internal links for domain (day) 1 107 41 7 4
Link Strength of Referring Domains (Content Popularity) (day) 72 75 52 87 29
Authority of Referring Domains (Content Popularity) (day) 77 79 69 90 18
TrustMetric value for domain (day) - Majestic metric 77 79 69 90 18

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Bitly | URL Shortener, Custom Branded URLs, API & Link Management
Desktop speed score 79
Mobile speed score 59
Mobile usability score 98
Number of all page resources 22
Number of static page resources 13
Number of JS page resources 5
Number of styles (CSS) page resources 1
Total request weight 2 kb
HTML response weight 23 kb
CSS response weight 348 kb
Images response weight 153 kb
JS response weight 285 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://use.typekit.net/mys2uzu.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://use.typekit.net/mys2uzu.js
https://www.google-analytics.com/analytics.js
Optimize image files (desktop)
https://bitly.com/s/beta/graphics/marketing/resources/ways-brands-use-bitly.jpg - 7.5KiB (64%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1730.
  • The competing domain drupal.org has achieved a score of 2048

Content

  • The word or combination of words with the lowest median result regarding the frequency is online marketing (based on first 10 subpages of examined domain).
  • The competitor drupal.org has achieved a value of 75 for the metric: "Link power of the referring domains".
  • The achieved value for the metric: "Number of referring .GOV and similar to .GOV domains (daily value)" is 361 .
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 179277 .
  • The value achieved for the metric: "Authority of the referring domains" is 77 .

Social media

  • The main domain category on Facebook is "Website".
  • The main domain has a LinkedIn account.
  • On Facebook, the main domain is followed by 59365 fans.
  • THe main domain instagram account has a post activity of 359
  • The number of Instagram followers, which belong to the main domain is 5023 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-02-06 for the domain hashtagpaid.com.
  • The competitor enterprise.com should get at least 882390 visitors from the search engine per month.
  • The URL https://bitly.com/ is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is shortlinks and it was found on the position 1
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The page http://enterprise.com/ has 2 unnecessary redirects until it shows a URL with content.
  • It would be an advantage to compress the image at the competitor drupal.org website: https://www.drupal.org/files/cta/graphic/noun_538325_media_dk_gray_0.png in order to 26.9KiB kb.
  • The number of Javascript resources (on the homepage of the competitor enterprise.com) is 75 .
  • Title of the homepage for the main domain is Bitly | URL Shortener, Custom Branded URLs, API & Link Management .
  • The desktop version of the main domain received an Insights value of 79 for the performance.