Mini
Content Marketing comparison of websites for birmingham.gov.uk
bloomberg.com
birmingham.gov.uk
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | birmingham.gov.uk | bloomberg.com | |
|---|---|---|---|
Facebook
|
Facebook fans | x | x |
Twitter
|
Tweets | x | x |
| Twitter followers | x | x | |
| Twitter following (account is following) | x | x | |
| Twitter likes | x | x | |
Instagram
|
Instagram posts | x | x |
| Instagram followers | x | x | |
| Instagram following (account is following) | x | x | |
Youtube
|
Youtube views | x | x |
| Youtube subscribers | x | x | |
| Youtube comments | x | x | |
| Youtube videos | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | birmingham.gov.uk | bloomberg.com |
|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 689,747 | 104,496,082 |
| Number of Referring Domains (Content Popularity) (day) | 7,820 | 418,339 |
| Number of URLs found in the index (day) | 1,137,797 | 5,746,400 |
| Number of IPs that refer to domain (day) | 5,739 | 225,480 |
| Number of subnets that refer to domain (day) | 4,274 | 96,904 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 93 | 2,666 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 34,507 | 137,832 |
| Number of governmental and .gov - related domains that refer to domain (day) | 65 | 631 |
| Number of government and .gov - related external backlinks that link to domain (day) | 10,244 | 46,880 |
| The exact number of educational domains that refer to domain (day) | 18 | 1,522 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 49 | 108,646 |
| The exact number of government domains that refer to domain (day) | 2 | 272 |
| The exact number of government links that refer to domain (day) | 10 | 6,167 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 0 |
| The number of outgoing links for this domain (day) | 3 | 2 |
| Average number of internal links for domain (day) | 22 | 13 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 90 |
| Authority of Referring Domains (Content Popularity) (day) | 60 | 84 |
| TrustMetric value for domain (day) - Majestic metric | 60 | 84 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Birmingham City Council Homepage |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 38 |
| Mobile usability score | 96 |
| Number of all page resources | 37 |
| Number of static page resources | 18 |
| Number of JS page resources | 17 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 4 kb |
| HTML response weight | 91 kb |
| CSS response weight | 518 kb |
| Images response weight | 1838 kb |
| JS response weight | 469 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for https://socitm.govmetric.com/js9/socitm-snippet.js
https://accdn.lpsnmedia.net/api/account/65059568/configuration/le-campaigns/zones?fields=id&fields=zoneValue&cb=lpZonesStaticCB
https://lptag.liveperson.net/lptag/api/account/65059568/configuration/applications/taglets/.jsonp?df=0&b=1
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Cache (mobile) by setting expiry date for https://socitm.govmetric.com/js9/socitm-snippet.js
https://accdn.lpsnmedia.net/api/account/65059568/configuration/le-campaigns/zones?fields=id&fields=zoneValue&cb=lpZonesStaticCB
https://lptag.liveperson.net/lptag/api/account/65059568/configuration/applications/taglets/.jsonp?df=2&b=1
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Speed up server response time
Response time in 0.22 seconds
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Minify JavaScript files (desktop) https://df3afthv6z8r.cloudfront.net/js10/socitm-newintro.min.js?v=4.9.2 - 1.2KiB (12%)
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Minify JavaScript files (mobile) https://df3afthv6z8r.cloudfront.net/js10/socitm-newintro.min.js?v=4.9.2 - 1.2KiB (12%)
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Optimize image files (desktop) https://www.birmingham.gov.uk/images/1128x645px_web_1.jpg - 472.9KiB (76%)
https://www.birmingham.gov.uk/images/CGS_webbanner.jpg - 307KiB (72%)
https://www.birmingham.gov.uk/images/Council_of_the_Future_792_500px_v2.jpg - 202.4KiB (76%)
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| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1785.
- The competing domain bloomberg.com has achieved a score of 2920
Content
- The competitor "bloomberg.com" enables visitors to subscribe to their newsletter list.
- Competitor bloomberg.com has reached a value of 2 for the metric: "Number of outgoing links".
- The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 5739.
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 34507 .
- The value achieved for the metric: "Number of referring .GOV domains (daily value)" is 2 .
Social media
- A link to the Linkedin was found on the domain bloomberg.com.
- 250% of this group of domains has a Twitter account.
- 50% of this group of domains has a Instagram account.
- 50% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
Seo
- This free report has been updated for the main domain on 2020-02-12.
- The average position in the search engine rankings for the main domain is 64.
- The main domain has a number of expected visitor coming from the search engine of 634 per month (traffic).
- The domain bloomberg.com has the best search engine rankings average position.
- The average number of visitors expected from the search engine for the competitors websites is 204269.
Server
- AJavascript on the competitor bloomberg.com hold 64% of all data transfers.
- The CSS file on the competitor bloomberg.com https://assets.bwbx.io/markets/public/stylesheets/minimal_layout-661c82a1ee.css could be compressed to save 51% - 2.7KiB kb.
- On the homepage, belonging to bloomberg.com 11 CSS files can be identified.
- The CSS of the main domain website accounts for18% of all data transfers.
- The entire HTML files of the main domain homepage weighs 91 kb.