Mini Content Marketing comparison of websites for bhms.ch

learn4good.com

78%
Change competitor

bhms.ch

68%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric bhms.ch learn4good.com
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric bhms.ch learn4good.com
Number of Referring Backlinks (Content Popularity) (day) 20,177 144,322
Number of Referring Domains (Content Popularity) (day) 1,100 4,609
Number of URLs found in the index (day) 6,803 3,042,997
Number of IPs that refer to domain (day) 743 3,447
Number of subnets that refer to domain (day) 651 2,673
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 39 83
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 710 299
Number of governmental and .gov - related domains that refer to domain (day) 1 4
Number of government and .gov - related external backlinks that link to domain (day) 2 10
The exact number of educational domains that refer to domain (day) 3 61
Number of Backlinks from .EDU Domains (Content Popularity) (day) 12 146
The exact number of government domains that refer to domain (day) x 2
The exact number of government links that refer to domain (day) x 3
Average number of outgoing links to unique domains for that domain (day) 2 0
The number of outgoing links for this domain (day) 3 0
Average number of internal links for domain (day) 45 108
Link Strength of Referring Domains (Content Popularity) (day) 38 48
Authority of Referring Domains (Content Popularity) (day) 22 21
TrustMetric value for domain (day) - Majestic metric 22 21

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
BHMS - Business Hotel Management School Luzern Switzerland
Desktop speed score 52
Mobile speed score 56
Mobile usability score 100
Number of all page resources 139
Number of static page resources 123
Number of JS page resources 19
Number of styles (CSS) page resources 12
Total request weight 14 kb
HTML response weight 75 kb
CSS response weight 161 kb
Images response weight 1749 kb
JS response weight 1949 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.bhms.ch/assets/js/_default/slick/fonts/slick.woff
http://static.hotjar.com/c/hotjar-72402.js?sv=5
http://connect.facebook.net/en_US/all.js
Cache (mobile) by setting expiry date for
http://connect.facebook.net/en_US/all.js
http://connect.facebook.net/en_US/fbds.js
http://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.24 seconds
Minify your CSS files (desktop)
http://www.bhms.ch/assets/css/project/main.css - 2.2KiB (17%)
http://www.bhms.ch/assets/css/_default/normalize.css - 1.3KiB (61%)
Minify your CSS files (mobile)
http://m.bhms.ch/assets/css/project/main.css - 2.2KiB (17%)
http://m.bhms.ch/assets/css/_default/normalize.css - 1.3KiB (61%)
Minify HTML files (desktop)
http://www.bhms.ch/ - 1.5KiB (11%)
Minify HTML files (mobile)
http://m.bhms.ch/ - 4.2KiB (59%)
Minify JavaScript files (desktop)
http://www.bhms.ch/assets/js/_default/jquery.youmax.js - 4.4KiB (35%)
http://www.bhms.ch/assets/js/_default/magnific_popup_iframe.js - 4KiB (45%)
http://www.bhms.ch/assets/js/_default/jquery.wookmark.js - 2.3KiB (50%)
Minify JavaScript files (mobile)
http://m.bhms.ch/assets/js/_default/jquery.youmax.js - 4.4KiB (35%)
http://m.bhms.ch/assets/js/_default/magnific_popup_iframe.js - 4KiB (45%)
http://m.bhms.ch/assets/js/_default/jquery.wookmark.js - 2.3KiB (50%)
Optimize image files (desktop)
http://www.bhms.ch/fileadmin/user_upload/images/homepage_slider/slider-culinary-intership.jpg - 139.9KiB (77%)
http://www.bhms.ch/fileadmin/user_upload/images/homepage_slider/slider-graduation.jpg - 117.1KiB (66%)
http://www.bhms.ch/fileadmin/user_upload/images/homepage_slider/slider-internship31.jpg - 113.1KiB (68%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2180.
  • The competing domain learn4good.com has achieved a score of 2525

Content

  • The most common term (found) on the website is island
  • The word or combination of words with the best median result regarding the frequency on the competitors website is island (based on first 10 subpages of examined domain).
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 651 .
  • The achieved value for the metric: "Average number of internal links" is 45 .
  • The competitor learn4good.com has achieved a value of 3916 for the metric: "Number of referring domains from different IPs (daily value)".

Social media

  • 50% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • The number of Facebook fans belonging to the main domain facebook account is 155550 (since the last update).

Seo

  • The main domain's best performing keyword is hotelmanagement and it was found on the position 19
  • In the search engine rankings above, the average position of the main domain is: 47.
  • The number of visitors from the search engine to the main domain is 11248 per month.
  • The data of the search engine results was updated on the 2020-02-10 for the domain learn4good.com.
  • In the search engine rankings below, the average position for the competitor learn4good.com is: 85.

Server

  • Static objects of the main domain are numerous and http://www.bhms.ch/assets/js/_default/slick/fonts/slick.woff, http://static.hotjar.com/c/hotjar-72402.js?sv=5, http://connect.facebook.net/en_US/all.js, http://connect.facebook.net/en_US/fbds.js could have information about their expiry date and be loaded from the cache of the browser.
  • The CSS file on the main domain http://www.bhms.ch/assets/css/project/main.css could be compressed to save 17% - 2.2KiB kb.
  • It would be an advantage to compress the image at the main domain: http://www.bhms.ch/fileadmin/user_upload/images/bhms-step-by-step-guide-klein.jpg in order to 4.9KiB kb.
  • The desktop version of the main domain received an Insights value of 52 for the performance.
  • On the homepage of the main domain 12 CSS files can be identified.