Mini Content Marketing comparison of websites for betterplace-lab.org

netzpolitik.org

78%
Change competitor

betterplace-lab.org

49%

gesinesjobtipps.de

38%
Change competitor

sturmunddrang.de

29%
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ngoleitfaden.org

16%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric betterplace-lab.org ngoleitfaden.org netzpolitik.org sturmunddrang.de gesinesjobtipps.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric betterplace-lab.org ngoleitfaden.org netzpolitik.org sturmunddrang.de gesinesjobtipps.de
Number of Referring Backlinks (Content Popularity) (day) 32,073 x 12,203,784 716 1,489,374
Number of Referring Domains (Content Popularity) (day) 779 x 16,239 144 96
Number of URLs found in the index (day) 5,835 x 353,595 14,184 2,492
Number of IPs that refer to domain (day) 450 x 12,025 133 78
Number of subnets that refer to domain (day) 385 x 7,051 120 69
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 5 x 42 x 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 33 x 1,177 x 1
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) 3 x 13 x 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) 31 x 88 x 1
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 2 x 9 0 6
The number of outgoing links for this domain (day) 2 x 11 1 6
Average number of internal links for domain (day) 6 x 34 4 31
Link Strength of Referring Domains (Content Popularity) (day) 35 x 62 24 16
Authority of Referring Domains (Content Popularity) (day) 26 x 59 21 18
TrustMetric value for domain (day) - Majestic metric 26 x 59 21 18

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
betterplace lab
Desktop speed score 69
Mobile speed score 57
Mobile usability score 96
Number of all page resources 31
Number of static page resources 15
Number of JS page resources 8
Number of styles (CSS) page resources 2
Total request weight 3 kb
HTML response weight 36 kb
CSS response weight 150 kb
Images response weight 904 kb
JS response weight 244 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.betterplace-lab.org/wp-content/themes/lab/images/dirt-background-overlay_3.png
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-newsletter-signup-bck.jpg
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-social-media-bck.jpg
Cache (mobile) by setting expiry date for
http://www.betterplace-lab.org/wp-content/themes/lab/images/dirt-background-overlay_3.png
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-newsletter-signup-bck.jpg
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-social-media-bck.jpg
Speed up server response time
Response time in 0.25 seconds
Minify JavaScript files (desktop)
http://www.betterplace-lab.org/wp-content/themes/lab/library/js/lab-theme.js?ver=1.0 - 3.1KiB (23%)
Minify JavaScript files (mobile)
http://www.betterplace-lab.org/wp-content/themes/lab/library/js/lab-theme.js?ver=1.0 - 3.1KiB (23%)
Optimize image files (desktop)
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-newsletter-signup-bck.jpg - 63.2KiB (75%)
http://www.betterplace-lab.org/wp-content/themes/lab/images/homepage-social-media-bck.jpg - 47.2KiB (77%)
http://www.betterplace-lab.org/wp-content/uploads/Hass-im-Netz-ist-uns-NichtEgal-YouTube-2016-10-04-12-22-31-400x210.png - 15.2KiB (22%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1518.
  • The competing domain ngoleitfaden.org has achieved a score of 510

Content

  • For the popular word social media, this would be a similar word combination:
  • The competitor "gesinesjobtipps.de" enables visitors to subscribe to their newsletter list.
  • The term social media only appears on one competitor's website - netzpolitik.org.
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 31 .
  • The achieved value for the metric: "Average number of internal links" is 6 .

Social media

  • The domain gesinesjobtipps.de has a Twitter account.
  • 60% of this group of domains has a Facebook account.
  • 20% of this group of domains has a LinkedIn account.
  • The number of Facebook fans belonging to the main domain facebook account is 4726 (since the last update).
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • This free report has been updated for the competitor ngoleitfaden.org on 2019-12-19.
  • The main domain's best performing keyword is werdenspenden and it was found on the position 67
  • The domain sturmunddrang.de has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 116255 visitors per month from the search engine.

Server

  • The number of Javascript resources (on the homepage of the competitor ngoleitfaden.org) is 4 .
  • On the homepage, belonging to sturmunddrang.de 6 CSS files can be identified.
  • The mobile version of the competitor gesinesjobtipps.de achieved 79 points for the server response and website loading times in the Google Insights test.
  • Javascript on the main domain hold 18% of all data transfers.
  • The competitor netzpolitik.org website could compress the JS file https://cdn.netzpolitik.org/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.8 and save 618B kb (17%).