Mini
Content Marketing comparison of websites for bershka.com
na-kd.com
63%
Change competitor
wikitravel.org
45%
Change competitor
bershka.com
23%
newlook.com
20%
Change competitor
stradivarius.com
11%
Change competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bershka.com | wikitravel.org | newlook.com | stradivarius.com | na-kd.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bershka.com | wikitravel.org | newlook.com | stradivarius.com | na-kd.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 825,275 | 14,631,509 | 910,694 | 357,227 | 239,956 |
| Number of Referring Domains (Content Popularity) (day) | 12,148 | 40,979 | 17,207 | 8,503 | 3,895 |
| Number of URLs found in the index (day) | 2,729,243 | 4,824,527 | 385,805 | 766,913 | 316,926 |
| Number of IPs that refer to domain (day) | 8,003 | 30,344 | 9,784 | 5,683 | 2,745 |
| Number of subnets that refer to domain (day) | 5,595 | 19,098 | 6,161 | 4,024 | 1,846 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 5 | 593 | 27 | 3 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 27 | 4,125 | 96 | 13 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 44 | 9 | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | 267 | 183 | 1 | x |
| The exact number of educational domains that refer to domain (day) | 4 | 268 | 2 | 1 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 26 | 2,118 | 7 | 6 | x |
| The exact number of government domains that refer to domain (day) | x | 17 | x | x | x |
| The exact number of government links that refer to domain (day) | x | 91 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 7 | 2 | 1 | 3 |
| The number of outgoing links for this domain (day) | 3 | 9 | 3 | 1 | 3 |
| Average number of internal links for domain (day) | 11 | 63 | 21 | 26 | 23 |
| Link Strength of Referring Domains (Content Popularity) (day) | 35 | 49 | 54 | 38 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 21 | 55 | 66 | 21 | 19 |
| TrustMetric value for domain (day) - Majestic metric | 21 | 55 | 66 | 21 | 19 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Mode et tendances pour femme et homme | Bershka Site Web Officiel |
|
| Desktop speed score | 56 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 99 |
| Number of all page resources | 56 |
| Number of static page resources | 26 |
| Number of JS page resources | 21 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 7 kb |
| HTML response weight | 418 kb |
| CSS response weight | 567 kb |
| Images response weight | 1397 kb |
| JS response weight | 3618 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://www.bershka.com/static/itxwebstandard/images/ico-sidebar-close.png
https://cdn.optimizely.com/js/2716260860.js
https://c.go-mpulse.net/boomerang/config.js?key=AB2DA-8NFHH-SFFX7-3W7D2-5FEF7&d=www.bershka.com&t=4999901&v=1.435.1487783301&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
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Cache (mobile) by setting expiry date for https://www.bershka.com/static/itxwebstandard/images/ico-sidebar-close.png
https://cdn.optimizely.com/js/2716260860.js
https://c.go-mpulse.net/boomerang/config.js?key=AB2DA-8NFHH-SFFX7-3W7D2-5FEF7&d=www.bershka.com&t=4999901&v=1.435.1487783301&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
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Minify your CSS files (desktop) https://static.bershka.net/4/static/itxwebstandard/css/itx-custom-main.min.css?t=201707131625001816139651 - 1.4KiB (36%)
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Minify your CSS files (mobile) https://static.bershka.net/4/static/itxwebstandard/css/itx-custom-main.min.css?t=201707131625001816139651 - 1.4KiB (36%)
|
|
Minify HTML files (desktop) https://www.bershka.com/fr/ - 11.1KiB (21%)
https://www.bershka.com/ - 3.4KiB (16%)
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Minify HTML files (mobile) https://www.bershka.com/fr/ - 11.1KiB (21%)
https://www.bershka.com/ - 3.4KiB (16%)
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Minify JavaScript files (desktop) https://static.bershka.net/4/static/itxwebstandard/js/itx-common-custom.js?t=201707131625001816139651 - 2.7KiB (33%)
https://static.bershka.net/4/static/itxwebstandard/js/itx-custom-api.min.js?t=201707131625001816139651 - 1.3KiB (24%)
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Minify JavaScript files (mobile) https://static.bershka.net/4/static/itxwebstandard/js/itx-common-custom.js?t=201707131625001816139651 - 2.7KiB (33%)
https://static.bershka.net/4/static/itxwebstandard/js/itx-custom-api.min.js?t=201707131625001816139651 - 1.3KiB (24%)
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Optimize image files (desktop) https://static.bershka.net/4/static/itxwebstandard/images/home/2017/master/man.jpg?20170713162500 - 436KiB (78%)
https://static.bershka.net/4/static/itxwebstandard/images/worldwide/index.jpg?20170713162500 - 79.8KiB (19%)
https://static.bershka.net/4/static/itxwebstandard/images/home/2017/master/woman.jpg?20170713162500 - 35.1KiB (22%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 609.
- The competing domain newlook.com has achieved a score of 533
Content
- The most common term on the website is wikitravel
- The most common word or combination of words on the competitors Website: na-kd.com is outfits
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is website nextpageurl (based on first 10 subpages of examined domain).
- The term information only appears on one competitor's website - na-kd.com.
- The competitor na-kd.com has achieved a value of 2745 for the metric: "Number of referring domains from different IPs (daily value)".
Social media
- A link to Twitter has been found on the domain newlook.com.
- 0% of this group of domains has a Google+ account.
- 20% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter Following for the competitor wikitravel.org tweet account is 761 (since the last update).
Seo
- The URL https://www.na-kd.com/en/jackets--coats is the most frequent url in our search engine rankings, which belongs to the competitor na-kd.com
- This free report has been updated for the competitor stradivarius.com on 2020-02-07.
- The URL https://www.bershka.com/fr/femme/v%C3%AAtements/nouveaut%C3%A9s-c1010195501.html is the most common search engine result in our search engine rankings
- The best position ever found for the main domain was 7 and it was found the keyword :keyword.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- Static objects of the competitor na-kd.com are numerous and https://ad.sxp.smartclip.net/img/trpx.gif, https://d21vejvoh8fjtd.cloudfront.net/catalog/product/4/_/4_1.png, https://d21vejvoh8fjtd.cloudfront.net/catalog/product/cache/all/640x640/da172be1e8bff2b08ca2554e2735c834/b/o/boohoo_flute_sleeve_shirt_1506-000045-0018_nakd_hanging_ruby_crystal_earrings_1015-000570-0004-39.jpg, https://d21vejvoh8fjtd.cloudfront.net/catalog/product/cache/all/640x640/da172be1e8bff2b08ca2554e2735c834/l/e/levis_the_perfect_tee_1108-000004-0001-51.jpg could have information about their expiry date and be loaded from the cache of the browser.
- The CSS file on the competitor na-kd.com https://d21vejvoh8fjtd.cloudfront.net/css_secure/f49a61217c3d5724d11683df75c61ae2.css could be compressed to save 33% - 10.7KiB kb.
- On the homepage, belonging to na-kd.com 4 CSS files can be identified.
- The version for smartphones and tablets of the competitor wikitravel.org has achieved 85 points for user-experience (how user-friendly a website is).
- Static objects of the main domain are numerous and https://www.bershka.com/static/itxwebstandard/images/ico-sidebar-close.png, https://cdn.optimizely.com/js/2716260860.js, https://c.go-mpulse.net/boomerang/config.js?key=AB2DA-8NFHH-SFFX7-3W7D2-5FEF7&d=www.bershka.com&t=4999901&v=1.435.1487783301&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN, https://c.go-mpulse.net/boomerang/config.js?key=AB2DA-8NFHH-SFFX7-3W7D2-5FEF7&d=www.bershka.com&t=4999901&v=1.435.1487783301&if=&sl=1&si=4c19f0d4-649f-43bb-8e08-c2210c24dc2e-ot1kia&bcn=%2F%2F2e33b7c9.mpstat.us%2F&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN could have information about their expiry date and be loaded from the cache of the browser.