Mini
Content Marketing comparison of websites for bern.ch
stadt.winterthur.ch
bern.ch
baselland.ch
zg.ch
ai.ch
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | bern.ch | zg.ch | baselland.ch | ai.ch | stadt.winterthur.ch | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | bern.ch | zg.ch | baselland.ch | ai.ch | stadt.winterthur.ch |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 540,836 | 3,427,672 | 3,511,458 | 3,117,674 | 28,864 |
| Number of Referring Domains (Content Popularity) (day) | 3,833 | 2,839 | 4,357 | 1,944 | 1,154 |
| Number of URLs found in the index (day) | 232,364 | 253,818 | 364,426 | 307,700 | 29,757 |
| Number of IPs that refer to domain (day) | 2,430 | 1,932 | 2,609 | 1,243 | 808 |
| Number of subnets that refer to domain (day) | 1,686 | 1,290 | 1,691 | 889 | 564 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 14 | 6 | 8 | 3 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 30 | 18 | 20 | 3 | 5 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 3 | 1 | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 2 | 12 | 6 | 2 | x |
| The exact number of educational domains that refer to domain (day) | 8 | 1 | 4 | 1 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 10 | 6 | 5 | 1 | x |
| The exact number of government domains that refer to domain (day) | 1 | 1 | 1 | 1 | x |
| The exact number of government links that refer to domain (day) | 2 | 9 | 6 | 2 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 2 | 0 | 5 |
| The number of outgoing links for this domain (day) | 0 | 1 | 2 | 0 | 5 |
| Average number of internal links for domain (day) | 38 | 9 | 14 | 1 | 19 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 46 | 47 | 42 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 58 | 52 | 49 | 28 | 39 |
| TrustMetric value for domain (day) - Majestic metric | 58 | 52 | 49 | 28 | 39 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Stadt Bern |
|
| Desktop speed score | 24 |
|---|---|
| Mobile speed score | 62 |
| Mobile usability score | 91 |
| Number of all page resources | 35 |
| Number of static page resources | 28 |
| Number of JS page resources | 3 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 4 kb |
| HTML response weight | 122 kb |
| CSS response weight | 421 kb |
| Images response weight | 3807 kb |
| JS response weight | 1065 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://piwik.bern.ch/piwik.js
http://www.bern.ch/++resource++bern.web.contactform.resources/contactform.js
http://www.bern.ch/++resource++bern/fonts/opensans-bold.woff2
|
|
Cache (mobile) by setting expiry date for http://piwik.bern.ch/piwik.js
http://www.bern.ch/++resource++bern.web.contactform.resources/contactform.js
http://www.bern.ch/++resource++bern/fonts/opensans-bold.woff2
|
|
Optimize image files (desktop) http://www.bern.ch/aktuelles-aus-der-stadt-bern/ftw-slider-1.pane/@@images/04c20f05-e611-4378-bcad-84b2ee73fff9.png - 1.1MiB (75%)
http://www.bern.ch/slider-banner/ftw-slider-3.pane/@@images/373f8913-43d3-4514-bb23-f368ce219523.png - 256.9KiB (79%)
http://www.bern.ch/aktuelles-aus-der-stadt-bern/ftw-slider-11.pane/@@images/58734227-0d8e-4a84-adcd-e045d8315078.jpeg - 213.9KiB (82%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 857.
- The competing domain stadt.winterthur.ch has achieved a score of 2051
Content
- The most common term on the website is verordnung über
- The most common term (found) on the website is winterthur
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "277:311".
- The term mediencenter medienmitteilungen only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is behörden.
Social media
- Facebook gives the category Public & Government Service for the domain stadt.winterthur.ch.
- A link to Twitter has been found on the domain baselland.ch.
- 60% of this group of domains has a Facebook account.
- 0% of this group of domains has a Instagram account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The URL https://www.baselland.ch/politik-und-behorden/direktionen/sicherheitsdirektion/motorfahrzeugkontrolle/ausweise/lernfahrausweis is the most frequent url in our search engine rankings, which belongs to the competitor baselland.ch
- The data of the search engine results was updated on the 2020-02-05 for the domain ai.ch.
- The best position ever found for the competitor stadt.winterthur.ch was 1 and it was found the keyword :keyword.
- The best position ever found for the main domain was 1 and it was found the keyword :keyword.
- The competing websites have an average search engine position of 219986 in our rankings.
Server
- The main domain size of the website should reach 65,800 pages.
- The version for smartphones and tablets of the main domain has achieved 91 points for user-experience (how user-friendly a website is).
- The CSS of the competitor stadt.winterthur.ch website accounts for12% of all data transfers.
- It would be an advantage to compress the image at the competitor stadt.winterthur.ch website: https://stadt.winterthur.ch/bilder-footer-portal/bilder-footer-portal/appstore.png/@@images/80ecc86b-4e11-4503-9bdd-8defc875797c.png in order to 927B kb.
- The entire HTML files of the competitor stadt.winterthur.ch homepage weighs 41 kb.