Mini Content Marketing comparison of websites for baslerafrika.ch

baslerafrika.ch

65%

transcript-verlag.de

44%
Change competitor

hab.de

25%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric baslerafrika.ch transcript-verlag.de hab.de
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric baslerafrika.ch transcript-verlag.de hab.de
Number of Referring Backlinks (Content Popularity) (day) 9,898 114,622 451,491
Number of Referring Domains (Content Popularity) (day) 230 4,731 2,587
Number of URLs found in the index (day) 10,588 451,547 4,428,834
Number of IPs that refer to domain (day) 200 3,414 2,170
Number of subnets that refer to domain (day) 183 2,246 1,732
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 7 157 109
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 135 1,321 8,283
Number of governmental and .gov - related domains that refer to domain (day) x 1 1
Number of government and .gov - related external backlinks that link to domain (day) x 1 5
The exact number of educational domains that refer to domain (day) 3 42 67
Number of Backlinks from .EDU Domains (Content Popularity) (day) 120 334 360
The exact number of government domains that refer to domain (day) x x x
The exact number of government links that refer to domain (day) x x x
Average number of outgoing links to unique domains for that domain (day) 3 3 0
The number of outgoing links for this domain (day) 4 3 0
Average number of internal links for domain (day) 65 121 1
Link Strength of Referring Domains (Content Popularity) (day) 29 48 46
Authority of Referring Domains (Content Popularity) (day) 19 31 54
TrustMetric value for domain (day) - Majestic metric 19 31 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Basler Afrika Bibliographien – Basler Afrika Bibliographien
Desktop speed score 61
Mobile speed score 48
Mobile usability score 98
Number of all page resources 66
Number of static page resources 57
Number of JS page resources 24
Number of styles (CSS) page resources 28
Total request weight 7 kb
HTML response weight 43 kb
CSS response weight 494 kb
Images response weight 830 kb
JS response weight 554 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Minify your CSS files (desktop)
http://baslerafrika.ch/wp-content/plugins/media-grid/css/custom.css?ver=5.03 - 893B (26%)
http://baslerafrika.ch/wp-content/plugins/media-grid-overlay-manager/css/overlays.css?ver=1.24 - 841B (29%)
http://baslerafrika.ch/wp-content/themes/baslerafrikach/style.css?ver=4.7.5 - 719B (11%)
Minify your CSS files (mobile)
http://baslerafrika.ch/wp-content/plugins/media-grid/css/custom.css?ver=5.03 - 893B (26%)
http://baslerafrika.ch/wp-content/plugins/media-grid-overlay-manager/css/overlays.css?ver=1.24 - 841B (29%)
http://baslerafrika.ch/wp-content/themes/baslerafrikach/style.css?ver=4.7.5 - 719B (11%)
Minify HTML files (desktop)
http://baslerafrika.ch/ - 940B (11%)
Minify HTML files (mobile)
http://baslerafrika.ch/ - 940B (11%)
Minify JavaScript files (desktop)
http://baslerafrika.ch/wp-content/themes/baslerafrikach/js/jquery.main.js?ver=4.7.5 - 2.8KiB (25%)
http://baslerafrika.ch/wp-content/plugins/media-grid-overlay-manager/js/overlays.js?ver=1.24 - 1.5KiB (19%)
Minify JavaScript files (mobile)
http://baslerafrika.ch/wp-content/themes/baslerafrikach/js/jquery.main.js?ver=4.7.5 - 2.8KiB (25%)
http://baslerafrika.ch/wp-content/plugins/media-grid-overlay-manager/js/overlays.js?ver=1.24 - 1.5KiB (19%)
Optimize image files (desktop)
http://baslerafrika.ch/wp-content/uploads/2017/03/slide3-home.jpg - 122.7KiB (66%)
http://baslerafrika.ch/wp-content/uploads/2017/03/slide4-home.jpg - 121.8KiB (74%)
http://baslerafrika.ch/wp-content/uploads/2017/03/slide2-home.jpg - 116.2KiB (66%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2092.
  • The competing domain hab.de has achieved a score of 792

Content

  • The word or combination of words with the best median result regarding the frequency is namibia (based on first 10 subpages of examined domain).
  • The main domain probably has a legal disclosure subpage.
  • The competitor "hab.de" probably has a legal disclosure subpage.
  • The value achieved for the metric: "Number of incoming backlinks (daily value)" is 9898.
  • The value achieved for the metric: "Link power of the referring domains" is 29 .

Social media

  • Facebook gives the category Interest for the domain transcript-verlag.de.
  • A link to Instagram was found on the competitors website transcript-verlag.de.
  • 0% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter tweets belonging to the competitor transcript-verlag.de tweet account is 4669 (since the last update).

Seo

  • The URL https://baslerafrika.ch/copyright/?lang=de occurs most frequently in the search engine results.
  • The best position ever found for the main domain was 14 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 794 per month (traffic).
  • The best position ever found for the competitor transcript-verlag.de was 5 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain has a number of pages indexed in the search engine of 624.
  • The HTML script of the main domain weighs 554 kb.
  • Static objects of the competitor transcript-verlag.de are numerous and http://www.google-analytics.com/ga.js could have information about their expiry date and be loaded from the cache of the browser.
  • The competitor transcript-verlag.de website could compress the JS file http://www.transcript-verlag.de/templates/emotion_transcript/frontend/_resources/javascript/jquery.socialshareprivacy.js and save 8.4KiB kb (39%).
  • The entire HTML files of the competitor hab.de homepage weighs 18 kb.