Mini Content Marketing comparison of websites for babycentre.co.uk

babycenter.com

78%
Change competitor

parents.com

51%
Change competitor

thebump.com

43%
Change competitor

babycentre.co.uk

31%

fitpregnancy.com

24%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric babycentre.co.uk babycenter.com parents.com thebump.com fitpregnancy.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric babycentre.co.uk babycenter.com parents.com thebump.com fitpregnancy.com
Number of Referring Backlinks (Content Popularity) (day) 783,566 3,437,376 2,217,941 2,525,690 877,471
Number of Referring Domains (Content Popularity) (day) 10,990 50,417 42,799 10,215 6,899
Number of URLs found in the index (day) 2,504,338 6,598,577 428,587 1,737,095 49,981
Number of IPs that refer to domain (day) 8,286 33,751 28,474 7,404 4,778
Number of subnets that refer to domain (day) 5,915 20,518 17,010 5,310 3,333
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 48 294 290 48 32
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 118 2,437 28,297 81 79
Number of governmental and .gov - related domains that refer to domain (day) 28 63 45 6 4
Number of government and .gov - related external backlinks that link to domain (day) 11,597 218 260 14 12
The exact number of educational domains that refer to domain (day) 16 202 239 40 32
Number of Backlinks from .EDU Domains (Content Popularity) (day) 24 1,826 28,026 67 79
The exact number of government domains that refer to domain (day) x 37 37 6 2
The exact number of government links that refer to domain (day) x 88 82 14 2
Average number of outgoing links to unique domains for that domain (day) 13 18 7 5 8
The number of outgoing links for this domain (day) 17 19 21 8 11
Average number of internal links for domain (day) 187 232 55 77 38
Link Strength of Referring Domains (Content Popularity) (day) 48 52 53 53 45
Authority of Referring Domains (Content Popularity) (day) 53 71 55 40 50
TrustMetric value for domain (day) - Majestic metric 53 71 55 40 50

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Pregnancy, baby and toddler health information at BabyCentre UK - BabyCentre UK
Desktop speed score 62
Mobile speed score 52
Mobile usability score 99
Number of all page resources 149
Number of static page resources 76
Number of JS page resources 36
Number of styles (CSS) page resources 5
Total request weight 31 kb
HTML response weight 221 kb
CSS response weight 235 kb
Images response weight 740 kb
JS response weight 1841 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://b-code.liadm.com/a-00h3.min.js
https://cdn-gl.imrworldwide.com/ci/mcn.json
https://cdn-gl.imrworldwide.com/conf/config250.js
Cache (mobile) by setting expiry date for
https://b-code.liadm.com/a-00h3.min.js
https://cdn-gl.imrworldwide.com/ci/mcn.json
https://cdn-gl.imrworldwide.com/conf/config250.js
Speed up server response time
Response time in 0.58 seconds
Minify HTML files (desktop)
https://secure-au.imrworldwide.com/storageframe.html - 1.2KiB (35%)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify HTML files (mobile)
https://secure-au.imrworldwide.com/storageframe.html - 1.2KiB (35%)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Optimize image files (desktop)
https://assets.babycenter.com/ims/2016/03/img_momfeed_email-uk.png - 184.4KiB (96%)
https://assets.babycenter.com/ims/2015/11/iStock_000015779390_square.jpg - 100KiB (99%)
https://assets.babycenter.com/ims/2015/07/information-standard-member-logo-positive_full.png?width=180 - 25.5KiB (69%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1135.
  • The competing domain fitpregnancy.com has achieved a score of 881

Content

  • The competitor "babycenter.com" enables visitors to subscribe to their newsletter list.
  • We think there is a blog section on the competitors website "babycenter.com".
  • The word or combination of words with the lowest median result regarding the frequency is encouraging your (based on first 10 subpages of examined domain).
  • The main domain enables visitors to subscribe to their newsletter list.
  • The competitor babycenter.com has reached a value of 18 for the metric: "Average number of outgoing links to different domains".

Social media

  • A link to Twitter has been found on the domain parents.com.
  • The main domain category on Facebook is "Media/News Company".
  • The number of Twitter Following for the competitor parents.com tweet account is 9050 (since the last update).
  • The number of Twitter favorites for the competitor thebump.com tweet account is 5009 (since the last update).
  • The number of instagram posts on the competitor thebump.com instagram account is 6424 (since the last update).

Seo

  • The URL https://www.babycenter.com/baby-names is the most frequent url in our search engine rankings, which belongs to the competitor babycenter.com
  • The competitor thebump.com should get at least 5043 visitors from the search engine per month.
  • The URL https://www.babycentre.co.uk/pregnancy occurs most frequently in the search engine results.
  • The average position in the search engine rankings for the main domain is 55.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • Javascript on the main domain hold 61% of all data transfers.
  • Static objects of the main domain are numerous and https://b-code.liadm.com/a-00h3.min.js, https://cdn-gl.imrworldwide.com/ci/mcn.json, https://cdn-gl.imrworldwide.com/conf/config250.js, https://secure-au.imrworldwide.com/v60.js could have information about their expiry date and be loaded from the cache of the browser.
  • Title of the homepage for the main domain is Pregnancy, baby and toddler health information at BabyCentre UK - BabyCentre UK .
  • 76 CSS/JSS static elements can be found on the website of the main domain.
  • The number of Javascript resources (on the homepage of the main domain) is 36 .