Mini
Content Marketing comparison of websites for babycenter.com
babycenter.com
cancer.org
parents.com
thebump.com
babycentre.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | babycenter.com | parents.com | cancer.org | babycentre.co.uk | thebump.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | babycenter.com | parents.com | cancer.org | babycentre.co.uk | thebump.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,437,376 | 2,217,941 | 9,216,532 | 783,566 | 2,525,690 |
| Number of Referring Domains (Content Popularity) (day) | 50,417 | 42,799 | 105,705 | 10,990 | 10,215 |
| Number of URLs found in the index (day) | 6,598,577 | 428,587 | 940,553 | 2,504,338 | 1,737,095 |
| Number of IPs that refer to domain (day) | 33,751 | 28,474 | 59,676 | 8,286 | 7,404 |
| Number of subnets that refer to domain (day) | 20,518 | 17,010 | 33,122 | 5,915 | 5,310 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 294 | 290 | 1,391 | 48 | 48 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,437 | 28,297 | 35,800 | 118 | 81 |
| Number of governmental and .gov - related domains that refer to domain (day) | 63 | 45 | 353 | 28 | 6 |
| Number of government and .gov - related external backlinks that link to domain (day) | 218 | 260 | 11,009 | 11,597 | 14 |
| The exact number of educational domains that refer to domain (day) | 202 | 239 | 1,210 | 16 | 40 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,826 | 28,026 | 34,605 | 24 | 67 |
| The exact number of government domains that refer to domain (day) | 37 | 37 | 296 | x | 6 |
| The exact number of government links that refer to domain (day) | 88 | 82 | 10,087 | x | 14 |
| Average number of outgoing links to unique domains for that domain (day) | 18 | 7 | 2 | 13 | 5 |
| The number of outgoing links for this domain (day) | 19 | 21 | 2 | 17 | 8 |
| Average number of internal links for domain (day) | 232 | 55 | 33 | 187 | 77 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 53 | 69 | 48 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 71 | 55 | 84 | 53 | 40 |
| TrustMetric value for domain (day) - Majestic metric | 71 | 55 | 84 | 53 | 40 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title BabyCenter | Advice and support on pregnancy and parenting |
|
| Desktop speed score | 76 |
|---|---|
| Mobile speed score | 85 |
| Mobile usability score | 100 |
| Number of all page resources | 111 |
| Number of static page resources | 39 |
| Number of JS page resources | 32 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 31 kb |
| HTML response weight | 415 kb |
| CSS response weight | 969 kb |
| Images response weight | 267 kb |
| JS response weight | 1583 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://b-code.liadm.com/a-00h3.min.js
https://zn_agburbioucamt8f-babycenter.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_agburbioucaMT8F&Q_LOC=https%3A%2F%2Fwww.babycenter.com%2F&t=1500137726680
https://cdn.optimizely.com/js/36983484.js
|
|
Cache (mobile) by setting expiry date for https://b-code.liadm.com/a-00h3.min.js
https://zn_agburbioucamt8f-babycenter.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_agburbioucaMT8F&Q_LOC=https%3A%2F%2Fwww.babycenter.com%2F&t=1500137738581
https://cdn.optimizely.com/js/36983484.js
|
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Speed up server response time
Response time in 0.31 seconds
|
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Optimize image files (desktop) https://assets.babycenter.com/ims/2016/12/MPABT-mobile-app-promo-touts-150x190.png - 19.9KiB (68%)
https://assets.babycenter.com/ims/2016/03/Download_on_the_App_Store_Badge_US_UK_CA_AU.png - 13.4KiB (86%)
https://assets.babycenter.com/ims/2016/02/iStock_64020541_4x3.jpg?width=300 - 13.2KiB (88%)
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2362.
- The competing domain parents.com has achieved a score of 1465
Content
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 20518 .
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 2437 .
- The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 218 .
- The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 202 .
- The value achieved for the metric: "Link power of the referring domains" is 52 .
Social media
- The domain parents.com has an Instagram account.
- 100% of this group of domains has a Facebook account.
- The number of Twitter Following for the competitor cancer.org tweet account is 180091 (since the last update).
- Number of Instagram followers, which belong to the competitor thebump.com has been 583998 since the last check.
- The number of Twitter fans belonging to the main domain facebook account is 644422 (since the last update).
Seo
- The URL https://www.babycenter.com/baby-names occurs most frequently in the search engine results.
- This free report has been updated for the competitor cancer.org on 2020-02-15.
- The best position ever found for the competitor parents.com was 3 and it was found the keyword :keyword.
- The competitor thebump.com should get at least 5043 visitors from the search engine per month.
- On average, the competitors get at least 220466 visitors per month from the search engine.
Server
- Static objects of the main domain are numerous and https://b-code.liadm.com/a-00h3.min.js, https://zn_agburbioucamt8f-babycenter.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_agburbioucaMT8F&Q_LOC=https%3A%2F%2Fwww.babycenter.com%2F&t=1500137726680, https://cdn.optimizely.com/js/36983484.js, https://s0.2mdn.net/instream/video/client.js could have information about their expiry date and be loaded from the cache of the browser.
- The desktop version of the main domain received an Insights value of 76 for the performance.
- It would be an advantage to compress the image at the competitor babycentre.co.uk website: https://assets.babycenter.com/ims/2016/03/Download_on_the_App_Store_Badge_US_UK_CA_AU.png in order to 12.3KiB kb.
- The entire CSS files of the competitor parents.com homepage weighs 753 kb.
- The server of the competitor thebump.com responded within0 seconds.