Mini
Content Marketing comparison of websites for avery.com
printingforless.com
staples.com
theupsstore.com
gotprint.com
avery.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | avery.com | staples.com | theupsstore.com | gotprint.com | printingforless.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | 1162749 | x | x |
| Youtube subscribers | x | x | 5040 | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | 125 | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | avery.com | staples.com | theupsstore.com | gotprint.com | printingforless.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 477,760 | 4,237,626 | 978,798 | 64,523 | 154,902 |
| Number of Referring Domains (Content Popularity) (day) | 6,457 | 32,229 | 9,217 | 2,317 | 2,589 |
| Number of URLs found in the index (day) | 3,790,519 | 3,053,292 | 162,290 | 20,529 | 8,633 |
| Number of IPs that refer to domain (day) | 4,947 | 22,273 | 6,471 | 1,758 | 1,956 |
| Number of subnets that refer to domain (day) | 3,682 | 14,369 | 4,860 | 1,425 | 1,502 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 42 | 298 | 108 | 7 | 25 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 85 | 1,912 | 1,590 | 12 | 229 |
| Number of governmental and .gov - related domains that refer to domain (day) | 8 | 66 | 24 | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 28 | 266 | 160 | 2 | x |
| The exact number of educational domains that refer to domain (day) | 39 | 282 | 107 | 7 | 24 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 82 | 1,870 | 1,589 | 12 | 228 |
| The exact number of government domains that refer to domain (day) | 7 | 65 | 24 | 1 | x |
| The exact number of government links that refer to domain (day) | 24 | 264 | 160 | 2 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 10 | 3 | 2 | 0 |
| The number of outgoing links for this domain (day) | 0 | 20 | 4 | 2 | 0 |
| Average number of internal links for domain (day) | 7 | 363 | 20 | 53 | 11 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 54 | 55 | 41 | 42 |
| Authority of Referring Domains (Content Popularity) (day) | 59 | 73 | 42 | 43 | 53 |
| TrustMetric value for domain (day) - Majestic metric | 59 | 73 | 42 | 43 | 53 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Office Supplies: Office Products, Labels & More | Avery |
|
| Desktop speed score | 60 |
|---|---|
| Mobile speed score | 60 |
| Mobile usability score | 89 |
| Number of all page resources | 104 |
| Number of static page resources | 60 |
| Number of JS page resources | 42 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 16 kb |
| HTML response weight | 70 kb |
| CSS response weight | 293 kb |
| Images response weight | 1628 kb |
| JS response weight | 917 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://avery.com/
http://www.avery.com/
http://www.avery.com/avery/en_us/
|
|
Cache (desktop) by setting expiry date for http://universal.iperceptions.com/core/IpEngine_v75.js
http://universal.iperceptions.com/wrapper.js
http://www.rtb123.com/tags/1b0bea8c-919c-4099-be3e-6d68f53c5769/btp.js
|
|
Cache (mobile) by setting expiry date for http://www.google-analytics.com/analytics.js
http://www.avery.com/vgnfiles/OP/OP%20Static%20Images/mobile/averymobile.css
http://www.avery.com/vgnfiles/OP/OP%20Static%20Images/mobile/mobile_facebook.png
|
|
Minify your CSS files (desktop) http://www.avery.com/avery/static/linked/css/global/main.css - 2.2KiB (29%)
http://www.avery.com/avery/static/linked/css/non_global/main.css - 2KiB (32%)
http://www.avery.com/vgnfiles/op/common/css/homepage.css - 550B (12%)
|
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Minify HTML files (desktop) http://www.avery.com/avery/en_us/ - 2.1KiB (18%)
|
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Minify HTML files (mobile) http://m.avery.com/ - 924B (32%)
|
|
Minify JavaScript files (desktop) http://www.avery.com/avery/static/linked/js/main.js - 1.5KiB (29%)
http://www.avery.com/avery/static/linked/js/averyCommon.js - 538B (25%)
|
|
Optimize image files (desktop) http://www.avery.com/vgnfiles/images/homepage/bnr/170731-back-to-school-durable-kids-labels.jpg - 350.5KiB (77%)
http://www.avery.com/vgnfiles/images/homepage/bnr/170101_DPO_en_us.jpg - 31.5KiB (33%)
http://www.avery.com/vgnfiles/images/homepage/bnr/170627_weprint_mossandgrain_en_us.jpg - 15.9KiB (17%)
|
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 607.
- The competing domain theupsstore.com has achieved a score of 798
Content
- The most common word or combination of words on the competitors Website: staples.com is services
- The word or combination of words with the best median result regarding the frequency on the competitors website is printing (based on first 10 subpages of examined domain).
- The term labels only appears on this website and not on the websites of the competition.
- The competitor printingforless.com has achieved a value of 1502 for the metric: "Number of referring domains from different IP C blocks".
- Competitor printingforless.com has reached a value of 0 for the metric: "Number of outgoing links".
Social media
- The domain theupsstore.com was defined as category: Product/Service on Facebook.
- A link to Google+ was found on the competitors website: gotprint.com.
- A link to the Linkedin was found on the domain theupsstore.com.
- 20% of this group of domains has a Google+ account.
- 20% of this group of domains has a LinkedIn account.
Seo
- The competitor gotprint.com should get at least 4622 visitors from the search engine per month.
- This free report has been updated for the main domain on 2020-02-06.
- The number of visitors from the search engine to the main domain is 14605 per month.
- The competing websites have an average search engine position of 16551 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 33101.
Server
- On the homepage, belonging to staples.com 12 CSS files can be identified.
- Graphic files (on the homepage of the competitor staples.com) have a size of 2222 kb.
- The CSS file on the main domain http://www.avery.com/vgnfiles/op/common/css/homepage.css could be compressed to save 12% - 550B kb.
- It would be an advantage to compress the image at the main domain: http://ips-invite.iperceptions.com/images/templates/Layer/theme1/pIDlogo1_iperc.png in order to 2.8KiB kb.
- The version for smartphones and tablets of the main domain has achieved 89 points for user-experience (how user-friendly a website is).