Mini
Content Marketing comparison of websites for ao.com
hificorp.co.za
abt.com
ao.com
appliancesonline.com.au
appliancesdirect.co.uk
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | ao.com | hificorp.co.za | appliancesdirect.co.uk | appliancesonline.com.au | abt.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | 1786073 | x | 149973936 |
| Youtube subscribers | x | x | 1080 | x | 162000 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | 589 | x | 4860 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | ao.com | hificorp.co.za | appliancesdirect.co.uk | appliancesonline.com.au | abt.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 722,914 | 44,561 | 804,400 | 196,909 | 131,274 |
| Number of Referring Domains (Content Popularity) (day) | 6,139 | 830 | 2,625 | 2,958 | 6,241 |
| Number of URLs found in the index (day) | 3,606,346 | 98,136 | 122,118 | 81,017 | 24,302,910 |
| Number of IPs that refer to domain (day) | 4,646 | 498 | 1,938 | 2,339 | 4,845 |
| Number of subnets that refer to domain (day) | 3,187 | 419 | 1,351 | 1,641 | 3,377 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 23 | 1 | 3 | 6 | 13 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 53 | 1 | 4 | 12 | 23 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | x | x | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | x | x | x | 19 |
| The exact number of educational domains that refer to domain (day) | 7 | x | x | 2 | 10 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 12 | x | x | 3 | 14 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | 2 |
| The exact number of government links that refer to domain (day) | x | x | x | x | 19 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 1 | 4 | 7 | 1 |
| The number of outgoing links for this domain (day) | 1 | 1 | 4 | 7 | 1 |
| Average number of internal links for domain (day) | 508 | 158 | 198 | 22 | 322 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 31 | 50 | 45 | 52 |
| Authority of Referring Domains (Content Popularity) (day) | 56 | 17 | 52 | 38 | 58 |
| TrustMetric value for domain (day) - Majestic metric | 56 | 17 | 52 | 38 | 58 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ao.com | Washing Machines | TVs | Computers | 7 Day Delivery |
|
| Desktop speed score | 39 |
|---|---|
| Mobile speed score | 37 |
| Mobile usability score | 98 |
| Number of all page resources | 180 |
| Number of static page resources | 104 |
| Number of JS page resources | 67 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 38 kb |
| HTML response weight | 1178 kb |
| CSS response weight | 736 kb |
| Images response weight | 2790 kb |
| JS response weight | 2122 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://collector-154.tvsquared.com/piwik/piwik.js
http://s.webtrends.com/js/webtrends-10.4.18.persistparams.js
http://s.webtrends.com/js/webtrends.hm.js
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Cache (mobile) by setting expiry date for http://collector-154.tvsquared.com/piwik/piwik.js
http://s.webtrends.com/js/webtrends-10.4.18.persistparams.js
http://s.webtrends.com/js/webtrends.hm.js
|
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Minify HTML files (desktop) http://ao.com/ - 5.5KiB (16%)
|
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Minify HTML files (mobile) http://ao.com/ - 5.3KiB (16%)
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Minify JavaScript files (desktop) http://service.maxymiser.net/cdn/aoCOM/js/mmapi.js - 3.6KiB (42%)
http://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
http://s.webtrends.com/js/webtrends.replicate.js - 2.4KiB (50%)
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Minify JavaScript files (mobile) http://service.maxymiser.net/cdn/aoCOM/js/mmapi.js - 3.6KiB (42%)
http://s.webtrends.com/js/webtrends.hm.js - 3.5KiB (49%)
http://s.webtrends.com/js/webtrends.replicate.js - 2.4KiB (50%)
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Optimize image files (desktop) http://media.ao.com/uk/promotions/merch/LGTVs-220916_HP.jpg - 110.8KiB (91%)
http://media.ao.com/uk/promotions/merch/laundryTennis-Desktop-290617_SLP.jpg - 104.8KiB (85%)
http://media.ao.com/uk/promotions/merch/cookingBBQ-110717_SLP.jpg - 92.9KiB (87%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 778.
- The competing domain abt.com has achieved a score of 1066
Content
- The most common term (found) on the website is accessoriessee
- The term accessories only appears on one competitor's website - appliancesonline.com.au.
- Competitor hificorp.co.za has achieved a value of 158 for the metric:"Average number of internal links".
- The competitor hificorp.co.za has achieved a value of 31 for the metric: "Link power of the referring domains".
- The competitor hificorp.co.za has achieved a value of 17 for the metric: "Trust metric - Majestic metric".
Social media
- Facebook gives the category Retail Company for the domain appliancesonline.com.au.
- 60% of this group of domains has a Twitter account.
- 40% of this group of domains has a Youtube account.
- The number of Twitter favorites for the competitor abt.com tweet account is 6924 (since the last update).
- The number of YouTube views of the competitor appliancesdirect.co.uk youtube account is 893421 (since the last update).
Seo
- The URL https://ao.com/floorcare/vacuum-cleaners is the most common search engine result in our search engine rankings
- The main domain has a number of expected visitor coming from the search engine of 11715 per month (traffic).
- The competitor appliancesdirect.co.uk should get at least 2193 visitors from the search engine per month.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 2591 in our rankings.
Server
- The total amount of the website requests on the main domain was calculated at 38 kb.
- The HTML script of the main domain weighs 2122 kb.
- The CSS of the competitor hificorp.co.za website accounts for13% of all data transfers.
- The competitor's hificorp.co.za meta title is: Welcome to HiFi Corp .
- The number of static elements on the hificorp.co.za page is 68.