Mini
Content Marketing comparison of websites for airasia.com
seatguru.com
airasia.com
aircanada.com
malaysiaairlines.com
jet2.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | airasia.com | aircanada.com | malaysiaairlines.com | jet2.com | seatguru.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | airasia.com | aircanada.com | malaysiaairlines.com | jet2.com | seatguru.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,124,695 | 2,536,038 | 497,926 | 888,850 | 2,328,283 |
| Number of Referring Domains (Content Popularity) (day) | 26,335 | 34,618 | 17,796 | 9,134 | 14,946 |
| Number of URLs found in the index (day) | 10,284,617 | 541,797 | 61,286 | 613,523 | 93,648 |
| Number of IPs that refer to domain (day) | 18,328 | 20,362 | 9,888 | 6,619 | 11,451 |
| Number of subnets that refer to domain (day) | 11,958 | 13,893 | 7,445 | 4,892 | 8,271 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 141 | 118 | 64 | 55 | 89 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 4,210 | 597 | 472 | 404 | 234 |
| Number of governmental and .gov - related domains that refer to domain (day) | 40 | 85 | 36 | 3 | 12 |
| Number of government and .gov - related external backlinks that link to domain (day) | 17,191 | 176 | 374 | 16 | 34 |
| The exact number of educational domains that refer to domain (day) | 11 | 76 | 9 | 11 | 74 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 15 | 372 | 44 | 24 | 209 |
| The exact number of government domains that refer to domain (day) | 2 | 12 | 1 | x | 10 |
| The exact number of government links that refer to domain (day) | 2 | 67 | 1 | x | 32 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 8 | 3 | 4 | 2 |
| The number of outgoing links for this domain (day) | 2 | 9 | 3 | 9 | 2 |
| Average number of internal links for domain (day) | 35 | 37 | 11 | 25 | 30 |
| Link Strength of Referring Domains (Content Popularity) (day) | 52 | 55 | 49 | 50 | 53 |
| Authority of Referring Domains (Content Popularity) (day) | 60 | 61 | 66 | 68 | 76 |
| TrustMetric value for domain (day) - Majestic metric | 60 | 61 | 66 | 68 | 76 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title AirAsia | Book cheap flights online to over 120 destinations! |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 58 |
| Mobile usability score | 100 |
| Number of all page resources | 139 |
| Number of static page resources | 58 |
| Number of JS page resources | 37 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 27 kb |
| HTML response weight | 110 kb |
| CSS response weight | 324 kb |
| Images response weight | 1224 kb |
| JS response weight | 3665 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://airasia.com/
http://www.airasia.com/
https://www.airasia.com/
http://www.airasia.com/en/home.page?cid=1
https://www.airasia.com/en/home.page?cid=1
|
|
Cache (desktop) by setting expiry date for https://ad.sxp.smartclip.net/img/trpx.gif
https://load.s3.amazonaws.com/pixel.gif
https://cdn.heapanalytics.com/js/heap-3785637731.js
|
|
Cache (mobile) by setting expiry date for https://www.airasia.com/mobile/pg/img/google-play-btn.png
https://www.airasia.com/mobile/pg/img/ios-btn.png
https://www.airasia.com/mobile/pg/img/logo.png
|
|
Minify JavaScript files (desktop) https://www.airasia.com/Scripts/globalize.culture/en-GB.js - 600B (51%)
https://pixel.mathtag.com/event/js?01AD=3jCRVcCwMIAEy-vyqhdjX5x59uV0b2aPaKpsNykFB_57vjMrxIz7azA&01RI=9009C53713F8BB2&01NA=na&mt_id=797665&mt_adid=139964&s1=global&en-GB&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKFgxMTsgTGludXggeDg2XzY0KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvOyBHb29nbGUgUGFnZSBTcGVlZCBJbnNpZ2h0cykgQ2hyb21lLzQxLjAuMjI3Mi4xMTggU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22MTAyNHw3Njh8MTAyNHw3Njh8MjR8fA%3D%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCB4ODZfNjR8%22%7D - 529B (27%)
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Optimize image files (desktop) https://www.airasia.com/cdn/aa-images/service-banner/value-pack.jpg?sfvrsn=4 - 11.1KiB (53%)
https://www.airasia.com/Common/responsive/global/images/spritesheet.png - 6.1KiB (25%)
https://tpc.googlesyndication.com/simgad/13013838253214455563 - 6.1KiB (48%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1210.
- The competing domain aircanada.com has achieved a score of 1005
Content
- The word or combination of words with the worst "Count on Page" result on the competitors website is turkey antalya (based first 10 subpages of the domain under investigation).
- The word or combination of words with the worst "Count on Page" result is baggage dangerous (based first 10 subpages of the domain under investigation).
- The word or combination of words with the lowest median result regarding the frequency is baggage dangerous (based on first 10 subpages of examined domain).
- Competitor seatguru.com has achieved a value of 32 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
- The competitor seatguru.com has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
Social media
- On Facebook the main domain was categorized as "Airline Company".
- A link to Google+ was found on the competitors website: malaysiaairlines.com.
- 80% of this group of domains has a Instagram account.
- The number of Twitter fans belonging to the competitor malaysiaairlines.com tweet account is 1771984 (since the last update).
- On Twitter, the main domain ha an activity of 48582 tweets.
Seo
- In the search engine rankings below, the average position for the competitor jet2.com is: 72.
- The competitor jet2.com should get at least 0 visitors from the search engine per month.
- The main domain has a number of expected visitor coming from the search engine of 917 per month (traffic).
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- On average, the competitors get at least 7179 visitors per month from the search engine.
Server
- The competitor's malaysiaairlines.com meta title is: Home | Malaysia Airlines .
- When the homepage of the main domain is loaded once, 139 objects are downloaded (files, JS scripts, etc.).
- Graphic files (on the homepage of the main domain) have a size of 1224 kb.
- The HTML script of the main domain weighs 3665 kb.
- The compression of the HTML together with INLINE CSS and JS enables the competitor malaysiaairlines.com website to save 8.2KiB kb each time the page is loaded.