Mini
Content Marketing comparison of websites for adforum.com
tripadvisor.com
bloomberg.com
adforum.com
perfume.com
tripsavvy.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | adforum.com | bloomberg.com | tripadvisor.com | perfume.com | tripsavvy.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | adforum.com | bloomberg.com | tripadvisor.com | perfume.com | tripsavvy.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 571,503 | 104,496,082 | 253,722,927 | 138,692 | 2,317,007 |
| Number of Referring Domains (Content Popularity) (day) | 4,189 | 418,339 | 325,606 | 2,529 | 37,272 |
| Number of URLs found in the index (day) | 3,773,659 | 5,746,400 | 128,251,765 | 36,026 | 90,512 |
| Number of IPs that refer to domain (day) | 3,303 | 225,480 | 152,924 | 2,016 | 26,861 |
| Number of subnets that refer to domain (day) | 2,866 | 96,904 | 64,852 | 1,621 | 16,608 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 106 | 2,666 | 1,216 | 10 | 364 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 332 | 137,832 | 72,148 | 14 | 3,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | 631 | 294 | 1 | 37 |
| Number of government and .gov - related external backlinks that link to domain (day) | 12 | 46,880 | 100,342 | 9 | 145 |
| The exact number of educational domains that refer to domain (day) | 84 | 1,522 | 787 | 6 | 304 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 236 | 108,646 | 65,576 | 8 | 1,893 |
| The exact number of government domains that refer to domain (day) | x | 272 | 145 | x | 32 |
| The exact number of government links that refer to domain (day) | x | 6,167 | 3,187 | x | 137 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 0 | 5 | 6 |
| The number of outgoing links for this domain (day) | 2 | 2 | 0 | 5 | 7 |
| Average number of internal links for domain (day) | 87 | 13 | 11 | 708 | 45 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 90 | 75 | 42 | 65 |
| Authority of Referring Domains (Content Popularity) (day) | 52 | 84 | 92 | 53 | 73 |
| TrustMetric value for domain (day) - Majestic metric | 52 | 84 | 92 | 53 | 73 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Guide des agences de communication et médiathèque des meilleures publicités et campagnes dans le monde |
|
| Desktop speed score | 46 |
|---|---|
| Mobile speed score | 53 |
| Mobile usability score | 99 |
| Number of all page resources | 108 |
| Number of static page resources | 87 |
| Number of JS page resources | 14 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 23 kb |
| HTML response weight | 304 kb |
| CSS response weight | 962 kb |
| Images response weight | 2811 kb |
| JS response weight | 2159 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs https://adforum.com/
https://www.adforum.com/
https://fr.adforum.com/
|
|
Cache (desktop) by setting expiry date for https://bat.maydream.com/bat.min.js
https://d2wb1n3mp6aszq.cloudfront.net/images/banner/creative-library-subscription.png
https://www.googletagservices.com/tag/js/gpt.js
|
|
Cache (mobile) by setting expiry date for https://bat.maydream.com/bat.min.js
https://d2wb1n3mp6aszq.cloudfront.net/images/banner/creative-library-subscription.png
https://www.googletagservices.com/tag/js/gpt.js
|
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Minify HTML files (desktop) https://fr.adforum.com/ - 4.8KiB (15%)
|
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Minify HTML files (mobile) https://fr.adforum.com/ - 4.8KiB (15%)
|
|
Optimize image files (desktop) https://86b541515e8fd82cbfbb-d93e4837fafc2fbc08e0b8cb1f23e9ee.ssl.cf1.rackcdn.com/landing/hphero/7la89pMkCl7phLV40xpMSM342dwuX4M9YOoESAN5.jpeg - 859.6KiB (88%)
https://fr.adforum.com/static/images/banner/creative_library_double_MPU_370x620_en-US.jpg - 126.3KiB (78%)
https://tpc.googlesyndication.com/simgad/623971348445015603 - 84.4KiB (81%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 621.
- The competing domain tripsavvy.com has achieved a score of 427
Content
- Competitor tripadvisor.com has reached a value of 325606 for the metric: "Number of referring domains (daily value)".
- The competitor tripadvisor.com has achieved a value of 294 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- Competitor tripadvisor.com has achieved a value of 787 for the metric: "Number of referring .EDU domains (daily value)".
- The competitor tripadvisor.com achieved a value of 65576 for the metric: "Number of backlinks from .EDU domains (daily value)".
- Competitor tripadvisor.com has reached a value of 0 for the metric: "Number of outgoing links".
Social media
- A link to Instagram was found on the main domain.
- A link to Twitter has been found on the domain bloomberg.com.
- 60% of this group of domains has a Facebook account.
- 40% of this group of domains has a LinkedIn account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The competitors (tripadvisor.com) best performing keyword is defriten and it was found on the position 1
- The average position in the search engine rankings for the website bloomberg.com is 60.
- The URL https://www.adforum.com/agency/3389/profile/contexta-ag is the most common search engine result in our search engine rankings
- This free report has been updated for the main domain on 2019-12-31.
- The competing websites have an average search engine position of 1421341 in our rankings.
Server
- Static objects of the competitor tripadvisor.com are numerous and https://p.smartertravel.com/ext/partner/tripadvisor/tripadvisor-hosted.min.js, https://connect.facebook.net/en_US/fbevents.js, https://connect.facebook.net/signals/config/666624680067334?v=2.7.18, https://bat.bing.com/bat.js could have information about their expiry date and be loaded from the cache of the browser.
- It would be an advantage to compress the image at the main domain: https://fr.adforum.com/static/images/bcr/bcr-brand.png in order to 6.5KiB kb.
- On the homepage of the main domain 2 CSS files can be identified.
- Graphic files (on the homepage of the main domain) have a size of 2811 kb.
- Some links and buttons are too small and can cause problems for website visitors of the main domain.