Mini Content Marketing comparison of websites for acklandsgrainger.com

grainger.com

80%
Change competitor

conrad.com

22%
Change competitor

its.co.uk

20%
Change competitor

acklandsgrainger.com

15%

eriks.co.uk

11%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric acklandsgrainger.com conrad.com grainger.com eriks.co.uk its.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 636 17900
Youtube comments x x x x x
Youtube videos x x x 104 614

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric acklandsgrainger.com conrad.com grainger.com eriks.co.uk its.co.uk
Number of Referring Backlinks (Content Popularity) (day) 165,615 3,469,669 719,271 49,939 30,696
Number of Referring Domains (Content Popularity) (day) 1,623 9,921 18,881 1,205 1,061
Number of URLs found in the index (day) 126,857 11,145,018 6,300,199 297,306 93,840
Number of IPs that refer to domain (day) 1,085 7,721 12,429 525 579
Number of subnets that refer to domain (day) 988 5,280 8,591 469 523
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 11 285 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 18 1,555 x x
Number of governmental and .gov - related domains that refer to domain (day) x x 37 x x
Number of government and .gov - related external backlinks that link to domain (day) x x 155 x x
The exact number of educational domains that refer to domain (day) x 4 268 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 7 1,502 x x
The exact number of government domains that refer to domain (day) x x 36 x x
The exact number of government links that refer to domain (day) x x 153 x x
Average number of outgoing links to unique domains for that domain (day) 0 1 3 1 3
The number of outgoing links for this domain (day) 0 1 4 1 3
Average number of internal links for domain (day) 75 75 73 62 40
Link Strength of Referring Domains (Content Popularity) (day) 36 53 49 37 38
Authority of Referring Domains (Content Popularity) (day) 22 59 67 45 20
TrustMetric value for domain (day) - Majestic metric 22 59 67 45 20

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Acklands-Grainger: Industrial Supply, Safety Equipment and Fasteners - Acklands-Grainger, Canada
Desktop speed score 53
Mobile speed score 41
Mobile usability score 59
Number of all page resources 216
Number of static page resources 88
Number of JS page resources 78
Number of styles (CSS) page resources 7
Total request weight 44 kb
HTML response weight 84 kb
CSS response weight 475 kb
Images response weight 519 kb
JS response weight 2423 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://acklandsgrainger.com/
https://www.acklandsgrainger.com/
https://www.acklandsgrainger.com/en
Cache (desktop) by setting expiry date for
https://cdn.avmws.com/1014283/
https://load77.exelator.com/pixel.gif
https://tags.srv.stackadapt.com/events.js
Cache (mobile) by setting expiry date for
https://cdn.avmws.com/1014283/
https://tags.srv.stackadapt.com/events.js
https://www.acklandsgrainger.com/101/images/fonts/graingerFont.woff
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/site.css - 5.3KiB (15%)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/equotes.css - 2.4KiB (13%)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/homepage.css - 1.6KiB (34%)
Minify your CSS files (mobile)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/site.css - 5.3KiB (15%)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/equotes.css - 2.4KiB (13%)
https://www.acklandsgrainger.com/101/stylesheets/custom_builds/homepage.css - 1.6KiB (34%)
Minify HTML files (desktop)
https://www.acklandsgrainger.com/en - 3.1KiB (19%)
Minify HTML files (mobile)
https://www.acklandsgrainger.com/en - 3.1KiB (19%)
Minify JavaScript files (desktop)
https://www.acklandsgrainger.com/101/js/jquery-ui.js - 40.5KiB (36%)
https://www.acklandsgrainger.com/101/js/external/jquery/jquery.js - 38.9KiB (50%)
https://www.acklandsgrainger.com/101/js/common.js - 11.7KiB (40%)
Minify JavaScript files (mobile)
https://www.acklandsgrainger.com/101/js/jquery-ui.js - 40.5KiB (36%)
https://www.acklandsgrainger.com/101/js/external/jquery/jquery.js - 38.9KiB (50%)
https://www.acklandsgrainger.com/101/js/common.js - 11.7KiB (40%)
Optimize image files (desktop)
https://www.acklandsgrainger.com/medias/sys_master/images/hb8/h8d/8886666952734.jpg - 167.9KiB (76%)
https://www.acklandsgrainger.com/medias/sys_master/hc9/h05/8893218357278.jpg - 27.4KiB (80%)
https://grainger-prod.adobecqms.net/content/dam/grainger/agi/en/onsite/homepage/new-products.jpg - 23.8KiB (76%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 573.
  • The competing domain eriks.co.uk has achieved a score of 407

Content

  • The most common term on the website is service
  • The most common term (found) on the website is tool
  • The competitor "conrad.com" enables visitors to subscribe to their newsletter list.
  • The term solutions only appears on one competitor's website - its.co.uk.
  • Competitor grainger.com has achieved a value of 155 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".

Social media

  • Facebook gives the category Electronics Store for the domain conrad.com.
  • The domain grainger.com has a Twitter account.
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor its.co.uk tweet account is 6919 (since the last update).
  • The number of Twitter Following for the competitor its.co.uk tweet account is 822 (since the last update).

Seo

  • Of all the URLs found in the domain grainger.com, "https://www.grainger.com/category/fasteners/screws" is the most frequently found URL in the search results.
  • The competitors (grainger.com) best performing keyword is abrasives and it was found on the position 10
  • The URL https://www.acklandsgrainger.com/en/product/FITTING-REUSE-HS-FSVL-FLR-3-8-3-8IN/p/FAR728-66 is the most common search engine result in our search engine rankings
  • The domain conrad.com has the best search engine rankings average position.
  • The average number of visitors expected from the search engine for the competitors websites is 90779.

Server

  • The competitor grainger.com has a number of pages indexed in the search engine of 0.
  • When the homepage of the competitor grainger.com is loaded once, 136 objects are downloaded (files, JS scripts, etc.).
  • Some links and buttons are too small and can cause problems for website visitors of the competitor conrad.com website.
  • Javascript on the main domain hold 69% of all data transfers.
  • Graphic files (on the homepage of the main domain) have a size of 519 kb.