Mini Content Marketing comparison of websites for accenture.com

imd.org

77%
Change competitor

accenture.com

28%

bearingpoint.com

20%
Change competitor

pwc.ch

18%
Change competitor

capgemini.com

12%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric accenture.com pwc.ch bearingpoint.com capgemini.com imd.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 4093 x x x x
Instagram following (account is following) 173 x x x x
Youtube subscribers 76600 1460 2980 x 25700
Youtube comments x x x x x
Youtube videos 261 393 825 x 1136

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric accenture.com pwc.ch bearingpoint.com capgemini.com imd.org
Number of Referring Backlinks (Content Popularity) (day) 7,402,279 296,439 247,153 7,130,278 804,963
Number of Referring Domains (Content Popularity) (day) 55,898 1,978 4,191 22,299 12,201
Number of URLs found in the index (day) 534,940 22,463 42,049 620,619 204,839
Number of IPs that refer to domain (day) 40,151 1,698 3,046 16,437 7,779
Number of subnets that refer to domain (day) 27,341 1,403 2,567 12,468 5,021
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 668 5 32 212 192
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 49,457 17 133 2,291 674
Number of governmental and .gov - related domains that refer to domain (day) 90 1 5 36 35
Number of government and .gov - related external backlinks that link to domain (day) 21,016 2 18 176 161
The exact number of educational domains that refer to domain (day) 347 5 23 93 82
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,866 17 113 564 249
The exact number of government domains that refer to domain (day) 35 x 1 5 4
The exact number of government links that refer to domain (day) 20,706 x 10 8 5
Average number of outgoing links to unique domains for that domain (day) 0 3 5 0 3
The number of outgoing links for this domain (day) 0 5 10 1 22
Average number of internal links for domain (day) 6 16 77 23 98
Link Strength of Referring Domains (Content Popularity) (day) 66 42 44 61 53
Authority of Referring Domains (Content Popularity) (day) 79 46 34 73 60
TrustMetric value for domain (day) - Majestic metric 79 46 34 73 60

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Accenture | France | Demain. Dès maintenant
Desktop speed score 57
Mobile speed score 44
Mobile usability score 99
Number of all page resources 52
Number of static page resources 32
Number of JS page resources 27
Number of styles (CSS) page resources 3
Total request weight 10 kb
HTML response weight 245 kb
CSS response weight 1262 kb
Images response weight 213 kb
JS response weight 1772 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://accenture.com/
https://www.accenture.com/
https://www.accenture.com/fr-fr
Cache (desktop) by setting expiry date for
https://scripts.demandbase.com/adobeanalytics/wDq4Hx70.min.js
https://www.accenture.com/fr-fr/searchsettings.query
https://www.accenture.com/fr-fr/suggestion.query
Cache (mobile) by setting expiry date for
https://scripts.demandbase.com/adobeanalytics/wDq4Hx70.min.js
https://www.accenture.com/fr-fr/searchsettings.query
https://www.accenture.com/fr-fr/suggestion.query
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify HTML files (desktop)
https://www.accenture.com/fr-fr - 36.3KiB (33%)
Minify HTML files (mobile)
https://www.accenture.com/fr-fr - 2.7KiB (16%)
Minify JavaScript files (desktop)
https://assets.adobedtm.com/ab9e1300887a3a7bf0bc27e349961a628daf3cfe/scripts/satellite-55249f203561630017990700.js - 471B (13%)
https://assets.adobedtm.com/ab9e1300887a3a7bf0bc27e349961a628daf3cfe/scripts/satellite-5b56e41264746d44000013cd.js - 420B (45%)
Minify JavaScript files (mobile)
https://assets.adobedtm.com/ab9e1300887a3a7bf0bc27e349961a628daf3cfe/scripts/satellite-55249f203561630017990700.js - 471B (13%)
https://assets.adobedtm.com/ab9e1300887a3a7bf0bc27e349961a628daf3cfe/scripts/satellite-5b56e41264746d44000013cd.js - 420B (45%)
Optimize image files (desktop)
https://www.accenture.com/fr-fr/_acnmedia/Accenture/Conversion-Assets/MainPages/Images/Global_27/Accenture-Retour-USI-320x180-updated - 28.8KiB (69%)
https://www.accenture.com/t00010101T000000Z__w__/fr-fr/_acnmedia/Accenture/Redesign-Assets/DotCom/Images/Local/General/11/Accenture-Securiser-l-Economie-Digitale-HP-France.jpg - 20.5KiB (43%)
https://www.accenture.com/t00010101T000000Z__w__/fr-fr/_acnmedia/Accenture/Redesign-Assets/DotCom/Images/Local/Thumbnail768x432/5/Accenture-Telefonica-768x432.jpg - 17.6KiB (37%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1077.
  • The competing domain bearingpoint.com has achieved a score of 773

Content

  • The word or combination of words with the best median result regarding the frequency is accenture (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "657:2391".
  • The term nbsp only appears on this website and not on the websites of the competition.
  • The term customer experience only appears on one competitor's website - pwc.ch.
  • Competitor imd.org has achieved a value of 66 for the metric: "Number of referring .EDU domains (daily value)".

Social media

  • The domain imd.org has a Linkedin account.
  • The main domain has a YouTube account.
  • A link to Google+ was found on the competitors website: capgemini.com.
  • 100% of this group of domains has a LinkedIn account.
  • The number of YouTube views of the main domain is 6590145 (since the last update).

Seo

  • The competitors (bearingpoint.com) best performing keyword is handelsunternehmen and it was found on the position 6
  • The average position in the search engine rankings for the website bearingpoint.com is 57.
  • The main domain's best performing keyword is accenture and it was found on the position 1
  • The average position in the search engine rankings for the main domain is 55.
  • The main domain has a number of expected visitor coming from the search engine of 1257596 per month (traffic).

Server

  • The desktop version of the website imd.org had 37 points scored at Google Insights.
  • Due to the font size being smaller than optimal, some texts on the competitor pwc.ch website may appear illegible to visitors on the mobile device.
  • When the homepage of the main domain is loaded once, 52 objects are downloaded (files, JS scripts, etc.).
  • The number of Javascript resources (on the homepage of the main domain) is 74 .
  • On the homepage of the main domain 2 CSS files can be identified.